Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, December 3, 2025
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👋 Hello, Marketer!
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Tip time! If you ever run into a creative roadblock, try listing titles for something: new restaurant names, made-up news headlines, new slogans for cat food. Asking your brain to drum up short and quippy ideas can sometimes give you that spark you need to think bigger or use words you wouldn't normally turn to.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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From Flash to Function: How AI Is Powering PR and B2B Marketing Operations
PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling.
Read more ➔
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COMMUNITY | POLL
Black Friday and Cyber Monday sales have come and gone. What did you buy this year?
How did you spend most of your BF/CM money? (Take the poll on LinkedIn.)
- Thoughtful gifts for others
- Useful gifts for myself
- I didn't buy anything
- Umm... I've already forgotten
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RESEARCH
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What Are the Attributes of Great Digital Ad Creative?
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.
Check out the study findings ➔
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SPONSORED WEBINAR
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Decoding AI's Org-Wide Marketing Impact
How do you navigate the seismic shifts AI brings to marketing? Scott Brinker, editor of chiefmartec and the renowned visionary mapping the martech universe, is ready to deliver his unfiltered perspective on this world-changing tech directly to you.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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A B2B Marketing Deep Dive on AI Foundations, the Future, and More
Guest Christopher Penn, an authority in analytics, digital marketing, and AI, discusses what AI means for marketing and provides easy-to-understand examples of how marketers might use AI.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Who Tells Your Brand Story?
Shape your brand's story—or the market will do it for you. In How to Build a Standout Brand, brand master Nick Westergaard reveals how to shape and share your brand's story with an impactful, memorable message your market loves. This Master Class is available now for PRO members.
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Upcoming Events
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DEC
3
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60 minutes | with Janet Driscoll Miller
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DEC
4
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45 minutes | sponsored by Snowflake
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DEC
11
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60 minutes | sponsored by Goldcast
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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