Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, December 4, 2025
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👋 Hello, Marketer!
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Success is a complicated goal, particularly if you can be a perfectionist (no judgement here). But it's typically not about getting everything done—it's about getting the right things done well. The little steps along the way to your ultimate goal are part of your success, and they deserve to be celebrated, too.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Why Local and Trade Coverage Is Just as Important as National Top-Tier Press
Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage.
Read more ➔
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COMMUNITY | QUOTE
"Why does the product cost too much? Because it's being compared wth other products in the same field. And how do you whittle away, psychologically, at this price? By switching the comparison, and relating it to some other, more expensive standard."
—Breakthrough Advertising, by Eugene Schwartz
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SPONSORED ARTICLE
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How Natural Language Is Transforming Marketing Workflows
Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows.
Read more ➔
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INFOGRAPHIC
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The 10 Most Overused Buzzwords in Corporate Emails
"Reaching out" and "follow up" are the top corporate cliché phrases that people can't stop using in their emails, according to recent research.
See the infographic ➔
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SPONSORED WEBINAR
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Event Setup and Workflows That Actually Worked in 2025
In 2025, Goldcast ran over 100 events that generated $18 million in pipeline. And they're ready to show you how they did it. Join Goldcast to explore the setup behind their highest-performing events. You'll see the social creatives that drove registrations, the workflows they activate before launch, and the systems that make everything repeatable.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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The Shift From Digital Transformation to Digital Evolution
Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestones instead of treating transformation as a single task.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Thriving in a Zero-Click World
More and more online searches end up without a click to your website. So how do you attract and educate prospects about your brand? Amanda Natividad reveals her zero-click playbook in How to Thrive in a Zero-Click Content World. Available now to PRO members—but you have to click the button to watch it.
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Upcoming Events
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DEC
4
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45 minutes | sponsored by Snowflake
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DEC
11
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60 minutes | sponsored by Goldcast
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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