Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, February 25, 2025
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👋 Hello, Marketer!
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Are you, dear reader, one of the empathetic souls mourning the final ascent of the brave little angler fish in Spain earlier this month? It's amazing how a story like this can take hold of us and evoke unexpected emotions, but something that's never been recorded before is bound to be a powerful sight.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How Marketers Can Use AI Responsibly and Ethically
Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins.
Read more ➔
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COMMUNITY | TESTIMONIAL
"MP consistently delivers QUALITY content I can use.... In fact, if I see a marketing topic elsewhere, I'll check if and how MarketingProfs has addressed it."
—PRO member, February 2025
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MARKETINGPROFS EVENT
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Announcing: B2B Forum Workshop Leaders
Waiting to see who leads the B2B Forum workshops? Your wait is over! Workshop instructors are now on the program. Pick a workshop and get your All Access Pass now!
See MPB2B workshops ➔
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RESEARCH
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Which Content Tactics Make People Unsubscribe From Brands?
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
Check out the study findings ➔
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SPONSORED WEBINAR
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CTV in the B2B Funnel: How to Drive Demand With Streaming Ads
Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Join us for this webinar.
Save your spot ➔
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INFOGRAPHIC
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The Social Media Funnel Explained
Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel?
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
How to Get GA4's Insights
Google Analytics 4 has AI-powered insights about your website visitors. Are you using them to guide your marketing? Discover how, with The Modern Marketer's Guide to Google Analytics, a four-part workshop series with workbook. Included with PRO membership!
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Upcoming Events
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FEB
25
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45-minute webinar | presented by Janet Driscoll Miller
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FEB
26
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Session 3 of Content Marketer's Crash Course | presented by Amanda Natividad
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FEB
27
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45-minute webinar | sponsored by StackAdapt
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MAR
6
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60-minute webinar | sponsored by ZeroBounce
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