Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Tuesday, March 25, 2025
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👋 Hello, Marketer!
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I did something new last weekend. I went back to school! Not college. I'm doing Yoga Teacher Training school on the weekends for a handful of weeks. It's a little wild getting back into full-on learner mode (even though I try to constantly learn new things). So, here's a shoutout to all the lifelong learners!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Essential Tech PR Strategies for Startups and Established Companies Alike
Discover how modern tech PR combines storytelling, positioning, and authenticity to help startups and established firms gain visibility and credibility.
Read more ➔
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COMMUNITY | TESTIMONIAL
"With energy, insight, enthusiasm and simplicity, Ashley [Faus] unpacks the points of difference between SMEs and Thought Leaders in a practical framework that helps build both well and authentically."
—Attendee, Building SMEs Into Thought Leaders, part of Content Marketer's Crash Course. Next session is live on Wednesday!
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SPONSORED ARTICLE
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How to Build a Winning Product Content Management Strategy With DAM and PIM
Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency.
Read more ➔
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SPONSORED
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Measure How You Stack Up, and Get Tips to Improve Your Strategy
Customer expectations are evolving—and so is email marketing. To stay ahead, marketers need data-driven strategies that boost engagement. Our 2025 benchmark report takes a deep dive into email trends, providing insights from campaigns across industries and regions.
Download the book ➔
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RESEARCH
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How ChatGPT Is Evolving as a Search Platform
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Build a Collaborative Marketing Workflow That Works
Fragmented communication? Disconnected systems? Cross-functional bottlenecks? Don't let marketing inefficiencies slow your team down. Get a proven framework to unify workflows and align your marketing, sales, product, and customer success teams.
Save your spot ➔
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INFOGRAPHIC
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Building a Strong LinkedIn Profile: The Basics
The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about section, featured content section, activity section, and experience section.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Boost Your Writing Career
Writers love to write. Sure, some writing can get handed off to AI. But it's the act of writing that many writers love. If that sounds like you, check out Marketing Writing Bootcamp: 10 sessions filled with interesting ways to approach your marketing writing, from experts you know (and maybe a few you don't). Available now to PRO members.
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PROFS PICK—SPONSORED
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Discover Benchmark Insights for Email Marketing
Email marketing is always evolving, and staying ahead means understanding the latest trends and strategies—what works and what doesn't. Acoustic's 2025 email benchmark report offers comprehensive insights derived from diverse campaigns across industries. You'll be able to compare your own email metrics with industry benchmarks to measure your performance; explore how automation and AI-driven insights can enhance your strategy; and discover best-practices to improve deliverability and avoid spam folders. Download the full report.
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Upcoming Events
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MAR
26
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Session 6 of Content Marketer's Crash Course
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MAR
27
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45-minute webinar | sponsored by Wrike
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APR
10
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60-minute webinar | sponsored by Cvent
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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