Today's dose of marketing know-how.
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Wednesday, March 6, 2024 | Today's dose of marketing know-how.

TikTok Search Ads: What Marketers Should Know (And Do)
article
TikTok Search Ads: What Marketers Should Know (And Do)
Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy. »
Running YouTube Campaigns: Agency Priorities, Client Goals
research
Running YouTube Campaigns: Agency Priorities, Client Goals
Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals. Check out the study findings. »
Get In-Depth, Hands-On Training With a Workshop at B2B Forum
MarketingProfs event
Get In-Depth, Hands-On Training With a Workshop at B2B Forum
Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »
Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding
video
Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding
This episode is brimming with wisdom and actionable tips focused on employee engagement and the connection between engaged employees and successful marketing outcomes. Tune in! »
Simplicity Sells
MarketingProfs Master Class for PRO members
Don't make your customers guess at your offer. When your message is simple and transparent, your buyers know exactly what they're getting. In How to Build a Standout Brand, you'll audit your brand for clarity to simplify your marketing. Streaming now for PRO members.
Simplify your brand in 2024
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