Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with video content platform
|
|
|
Today's dose of marketing know-how | Wednesday, April 16, 2025
|
👋 Hello, Marketer!
|
|
Lately, I've been seeing—and hearing—a variety of owls around my neighborhood around dusk. Because they're nocturnal, diurnal, or crepuscular, they're not always easy to come across. But when you do get to see them, they're so majestic that you stop in your tracks to take it all in.
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
Why 'Mad Men' Ideas Still Work—and When They Fall Short
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures.
Read more ➔
|
|
COMMUNITY | QUOTE
"Make sure your online reader can easily take the action you want, whether he's reading the entire letter word for word or scanning the page."
—Dan Kennedy, The Ultimate Sales Letter
|
|
|
|
SPONSORED
|
|
Report: AI Tools Save Hours of Time on Video Tasks for B2B Marketers
Creating quality video with limited resources is challenging B2B marketers everywhere. Our study of 500+ professionals shows how leading teams use AI to scale production, maximize ROI, and use video as a core element of their marketing strategy.
Download the full report ➔
|
|
|
RESEARCH
|
|
How Successful Is AI-Generated Content for Marketers?
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.
Check out the study findings ➔
|
|
|
SPONSORED WEBINAR
|
|
Where Would You Be Without Customers?
Customer acquisition. It likely keeps you up at night... because without customers there is no business—and you're out of a job. Discover how to harness the power of data to fuel email acquisitionand amplify your performance across email, digital, and direct mail.
Save your spot ➔
|
|
|
PODCAST FROM THE ARCHIVES
|
|
Marketing and Mad Men's Legacy
Ernie Capobianco discusses the legacy of Mad Men—how the advertising tactics depicted in the AMC series have held up—and how the tools of today have changed marketing and promotion.
Read more and listen in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Your Pre-Launch Checklist
There are only so many hours in a day... and only so many dollars in a budget. So choose your spend wisely. Before your next campaign, lay a solid foundation—from budget planning to promotion and beyond—with the Digital Brand Activation Working Webinar Series. Included with a PRO membership.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
The Only Video Marketing Tool You'll Need, Built Especially for B2B Marketers
Need a more efficient, powerful, AI-driven approach to incorporating video into your marketing? Goldcast's Recording Studio offers a comprehensive, end-to-end toolset built with B2B marketers in mind. It ensures high-quality recordings, simplifies the editing process, and uses AI to maximize content repurposing, making it ideal for podcasts, customer stories, and webinars. By addressing common bottlenecks in video production, Recording Studio empowers teams to maintain brand consistency and save valuable time. Curious about the impressive benefits and powerful features? Request a demo to see how it can transform your video marketing.
|
|
Upcoming Events
|
APR
16
|
|
Session 10 of Content Marketer's Crash Course
|
| |
|
APR
24
|
|
45-minute webinar | sponsored by Ortto
|
| |
|
APR
29
|
|
Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|