Today's dose of marketing know-how.
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Together with email deliverability platform
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Today's dose of marketing know-how | Tuesday, April 22, 2025
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👋 Hello, Marketer!
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I heard a rumor over the weekend that Juicy Fruit gum got its flavor from jackfruit—the tropical fruit particularly enjoyable in vegan tacos (which I also had this weekend). However, there's no evidence to support that the fruit had any influence over Juicy Fruit. And the actual gum flavor is a trade secret.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up
B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors.
Read more ➔
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COMMUNITY | JOKE
Why is a garden center happiest in the spring?
Because business is blooming!
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SPONSORED ARTICLE
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A Playbook for Optimizing Your Homepage Experience: Five Essential Elements
Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included.
Read more ➔
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SPONSORED
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Is Your Outdated List Tanking Your Email ROI?
Every year, 28% of your email list becomes outdated. Clean it up to avoid bounces and get better results. ZeroBounce gives you 100 free email validations every month. Check it out:
Try the free email verifier ➔
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RESEARCH
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The Backgrounds and Tenures of Fortune 500 C-Suite Executives
Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite?
Check out the study findings ➔
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SPONSORED REPORT
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The Modern Marketing Data Stack
Overwhelmed by the explosion of digital marketing tools? Discover leading and up-and-coming martech tools for AI, engagement, analytics, and more in this free report. It clarifies what you need to know to get ahead in B2B marketing today.
Download the report ➔
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INFOGRAPHIC
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14 Tips for Creating Website Content That Works
How can you develop content for your business site that helps you accomplish your goals?
See the infographic ➔
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SPONSORED WEBINAR
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Beyond Legacy: The Future of Enterprise Marketing Automation
Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself.
Save your spot ➔
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FOR MARKETINGPROFS PRO MEMBERS
No Sale, Sherlock
Do you really know what your customers want? Uncover the clues to customer needs with "Uncover Customer Clues," the second session in B2B Content as CX. This four-part series, hosted by Certified Customer Experience Professional Jeannie Walters, is free for PRO members.
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PROFS PICK—SPONSORED
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B2B emails falling flat? You need this 9-minute e-book!
Are your emails failing to engage—or even get noticed, let alone bring in sales? Discover how to create B2B email campaigns that resonate with your audience and drive conversions. You'll find practical solutions in this concise 9-minute e-book. It offers essential insights from content strategy to engagement tactics to email deliverability tips. Learn from the brightest minds in the industry how to create B2B email campaigns that delight your audience and bring sales. Download the e-book—tailored for busy marketers like you.
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Upcoming Events
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APR
23
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Session 1 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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APR
24
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45-minute webinar | sponsored by Ortto
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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