Today's dose of marketing know-how.
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Together with email deliverability platform
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Today's dose of marketing know-how | Wednesday, April 23, 2025
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👋 Hello, Marketer!
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A friend recently told me that some younger folks are moving away from home-row typing in favor of a combination between home-row and the ol' hunt-and-peck method. I'm a home-row typer for life, as is my friend, and we struggled to wrap our heads around typing any other way. Are you a home-row typer, or do you freestyle?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search
AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses.
Read more ➔
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COMMUNITY | POLL
Images in email: they convey info, but can slow down your device and may be a security concern. Do you block images in the work emails you receive?
Do you block images in your work email account? (Take the poll on LinkedIn.)
- No I don't block images
- Yes I block images
- My company blocks images
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SPONSORED
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Is Your Outdated List Tanking Your Email ROI?
Every year, 28% of your email list becomes outdated. Clean it up to avoid bounces and get better results. ZeroBounce gives you 100 free email validations every month. Check it out:
Try the free email verifier ➔
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RESEARCH
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The Top Generative-AI Risks Facing Businesses
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research.
Check out the study findings ➔
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SPONSORED REPORT
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The Modern Marketing Data Stack
Overwhelmed by the explosion of digital marketing tools? Discover leading and up-and-coming martech tools for AI, engagement, analytics, and more in this free report. It clarifies what you need to know to get ahead in B2B marketing today.
Download the report ➔
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VIDEO FROM THE ARCHIVES
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How Artificial Intelligence Is Impacting SEO
In this episode, the spotlight is on how artificial intelligence is revolutionizing SEO and marketing. Guest Chris Rodgers offers insights that can help guide marketers looking to navigate the complexities of integrating AI in their SEO and marketing.
Tune in ➔
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SPONSORED WEBINAR
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Beyond Legacy: The Future of Enterprise Marketing Automation
Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself.
Save your spot ➔
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FOR MARKETINGPROFS PRO MEMBERS
Grow Your Email List
Email marketing is hot... when you have a growing list. But if your list isn't as robust as you'd like, check out Kenda Macdonald's Demand Gen Working Webinar. In five sessions, you'll create a lead magnet, grow your list, build your welcome campaign, and more. Included with PRO membership!
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PROFS PICK—SPONSORED
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B2B emails falling flat? You need this 9-minute e-book!
Are your emails failing to engage—or even get noticed, let alone bring in sales? Discover how to create B2B email campaigns that resonate with your audience and drive conversions. You'll find practical solutions in this concise 9-minute e-book. It offers essential insights from content strategy to engagement tactics to email deliverability tips. Learn from the brightest minds in the industry how to create B2B email campaigns that delight your audience and bring sales. Download the e-book—tailored for busy marketers like you.
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Upcoming Events
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APR
23
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Session 1 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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APR
24
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45-minute webinar | sponsored by Ortto
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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