Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, April 29, 2025
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👋 Hello, Marketer!
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The magnolias are blooming where I live, and they're littered throughout my neighborhood. It seems everyone around here is a fan of the incredible-smelling trees even though their majesty lasts only a couple of weeks each year. But they make for a great push to take walks to enjoy the sensuous display while it lasts!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Marketing Efficiency and Growth in 2025: From Data to Dollars
Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I keep coming back to MarketingProfs webinars because they offer the most expert-led and info-rich sessions with strategies that I can actually implement! I also appreciate the workbook from this particular session so I can go back and quickly apply what I learned."
—Website Conversion Rate Optimization attendee. Session 1 is now available on-demand.
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RESEARCH
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What Grade Would CEOs Give Their CMO?
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.
Check out the study findings ➔
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SPONSORED
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How to Build a Brand That Stands the Many Tests of Time
What makes or breaks a brand? Martha Pease, former CMO and brand transformation expert, explains how brands not only can survive changes but also get ahead of them. Join her for insights from a marketing leader who's been there, done that. A few times!
Reserve your spot ➔
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INFOGRAPHIC
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How and Why GenAI Exceeds Expectations in Marketing
Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Become Google's AI Source
Google's AI Summaries may keep people from visiting your website... but if you become Google's info source for that feature, it will increase your traffic. Discover how with Andy Crestodina's SEO and the Future of Content Discovery, available now with PRO membership.
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Upcoming Events
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APR
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Free virtual conference | 12 marketing pros will coach you through their winning B2B strategies
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MAY
7
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Session 2 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
9
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3 free live sessions | sponsored by Canto
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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