Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, April 30, 2025
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👋 Hello, Marketer!
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Tomorrow is Beltane (AKA May Day). Beltane is a Celtic holiday that celebrates the transition from spring to summer. Celebrated with flowers, bonfires, and dancing, its roots seek protection for crops and cattle by appeasing the aos sí or spirits/fairies. Some even jump over the fires (celebrate carefully!).
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, Too
AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance.
Read more ➔
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COMMUNITY | JOKE
I made a joke about organic reach on Facebook.
Nobody got it.
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RESEARCH
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The Key Drivers of Brand Reputation
People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.
Check out the study findings ➔
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SPONSORED
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Secure Data Collaboration for Advertisers: An Essential Guide
To thrive in this challenging era of evolving martech and adtech, first-party data primacy, increased privacy regulation, new identity frameworks, and AI... advertisers are relying on secure data collaboration to accelerate revenue and increase ROI. Understand how.
Download the e-book ➔
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VIDEO FROM THE ARCHIVES
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Decoding Effective Communication and Understanding Impactful Connection
Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode features Jason Harris, a co-founder and the CEO of the creative agency Mekanism.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Shape Your B2B Story
Shape your brand's story—or the market will do it for you. In How to Build a Standout Brand, brand master Nick Westergaard reveals how to shape and share your brand's story into an impactful, memorable message your market loves. All nine lessons of this Master Class are available now for PRO members.
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Upcoming Events
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Session 2 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
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3 free live sessions | sponsored by Canto
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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