Today's dose of marketing know-how.
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Together with leading ad-buying platform
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Today's dose of marketing know-how | Friday, April 4, 2025
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👋 Hello, Marketer!
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I got a thoughtful gift recently: a yoga anatomy coloring book. It combines a nerdy interest with something joyful I enjoy doing—a great combination. And that's an intersection where I tend to excel professionally as well (like writing these li'l blurbs to you). What's your nerdy joy?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Top 5 Advertising Trends to Watch Right Now
The rise of new channels and technologies has moved advertising in new directions. This article from the MarketingProfs archives covers five major trends to keep an eye on.
Read more ➔
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COMMUNITY | QUOTE
"Brevity in headlines may be an excellent quality, but it is not so important that all else should be sacrificed for it. It is more important to say what you want to say—to express your complete thought, even if it takes 20 words to do it."
—John Caples, Tested Advertising Methods
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SPONSORED
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Why Marketers Are Tuning Into CTV
CTV advertising connects brands with cord-cutters through immersive, high-impact ads. With advanced attribution, marketers can track viewer actions across devices, linking ad exposure to real-world results.
Download the CTV guide ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, April 4, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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You & AI: Creating Personalized Event Experiences
To engage attendees of B2B events, provide them with unique experiences. But creating those personal touches at scale could become a full-time job! Unless you have some help. Discover how AI can help you enhance your events with personal, one-of-a-kind experiences.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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CTV Precision and the Power of ABM to Reach the Right B2B Audience
This episode features insights from Vin Turk, who shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Zero In on Impactful Content
To create content that makes an impact, meet these three criteria: Your content should be meaningful to your audience; it should say something new; and it should align with your brand. Hit all three... and you're golden! Want to learn how? Join research expert Michele Linn in Using Research for Content and Thought Leadership, a Master Class available to PRO members.
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PROFS PICK—SPONSORED
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The Superpowers of Connected TV Advertising—Revealed
Connected TV (CTV) is rapidly becoming essential for marketers looking to reach cord-cutters with high-impact, immersive ads. As streaming habits shift, knowing how to leverage CTV for precise targeting and measurable results is more important than ever. Download this guide from StackAdapt to uncover how to boost your ad performance through creative best practices, AI-powered targeting, and data-driven tactics. Get actionable strategies to enhance engagement, improve ROI, and make every CTV impression count. Download the guide now.
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Upcoming Events
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APR
9
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Session 9 of Content Marketer's Crash Course
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APR
10
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60-minute webinar | sponsored by Cvent
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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