Today's dose of marketing know-how.
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Together with AI education company
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Today's dose of marketing know-how | Wednesday, May 14, 2025
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👋 Hello, Marketer!
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Have you done something special for someone lately? Random acts of kindness are good for the receiver and the giver. Plus they don't need to be complicated. Remind a coworker why you appreciate what they do. Compliment a stranger. Give someone a handwritten note. We can all use a little more positivity sometimes!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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In B2B, It's Brand or Bust
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth.
Read more ➔
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COMMUNITY | TESTIMONIAL
"As always, a great presentation and great format and discussion. You guys are so great at what you do!"
—Attendee, Content Marketer's Crash Course. CMCC is now exclusive to PRO members.
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SPONSORED
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Break Through the Noise With AI for PR & Communications
Learn how AI can help you craft smarter stories, streamline tasks, and cut through the noise in this 2-hour workshop, created for marketing and PR professionals. Get 15% off with code MARKETINGPROFS15.
Learn more ➔
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RESEARCH
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How Geopolitical Tensions Are Impacting B2B Marketing Spend
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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On-Brand Content Marketing That Engages Gen Z and Gen Alpha
Join this free webinar as two experts share their proven strategies for using digital content to connect with Gen Z and Gen Alpha (in this case, college students). Learn how to use short-form video and storytelling to engage and convert younger audiences.
Register now ➔
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VIDEO FROM THE ARCHIVES
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Brand Differentiation Through Experience Innovation
Guest Allen Adamson discusses the importance of adapting your brand to continually changing times. He urges marketers to focus on innovative customer experiences and to view change as an opportunity to create competitive advantage.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Secrets to Customer Advocacy
Common stages of the customer journey include Awareness, Consideration, Purchase, Retention, and Advocacy. And that last one? It's the best—because it brings you more buyers. But if your customers are getting stuck on their journey, this Customer Journey Maps Master Class can help. In just 10 short lessons, you'll learn to move customers through those stages and become brand champions. PRO members get instant access.
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PROFS PICK—SPONSORED
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You know you need to use AI to get ahead—so let's make it easy
AI for PR & Communications? There's a workshop for that. Or an AI Crash Course? Yup, and no surprise it's a really popular one. Any free events? Yes, an entire series with AI leaders. And just maybe the best part: They're all especially made for marketers and other comms professionals by Section, a favorite provider of AI events and courses. Which means they're super actionable, no-BS, and (best of all for marketers) they get the Scott Galloway seal of approval. Use code MARKETINGPROFS15 for 15% off any workshops or courses Section offers (the events, though, are free). Learn how to get ahead with AI.
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Upcoming Events
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MAY
14
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Session 3 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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