Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, May 2, 2025
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👋 Hello, Marketer!
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How about a good old fashioned TGIF for this Friday? You made it to May, which means it's a great time again to look at all you accomplished last month. Whether you got to the things on your to-do list or not, I bet you rocked at least a few things, even if it's hard to remember. Take a moment to celebrate!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Data-Driven Marketing: How (and Why) to Move From Siloed Reporting to Data Ownership
Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.
Read more ➔
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COMMUNITY | QUOTE
"Nothing in business (or life) is more expensive than bad information."
—Gary Halbert, marketer
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ARTIFICIAL INTELLIGENCE
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AI Update, May 2, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED
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Secure Data Collaboration for Advertisers: An Essential Guide
To thrive in this challenging era of evolving martech and adtech, first-party data primacy, increased privacy regulation, new identity frameworks, and AI... advertisers are relying on secure data collaboration to accelerate revenue and increase ROI. Understand how.
Download the e-book ➔
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VIDEO FROM THE ARCHIVES
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How Marketers Can Navigate a World Minus Cookies
This episode of the Marketing Smarts Live Show offers a comprehensive exploration of the role of cookies in digital marketing and the implications of moving toward a cookieless future.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Get More From GA4
One superpower of Google Analytics 4 is its ability to answer specific marketing questions with custom reports. If you're not using GA4 to help you know your audience better, let Janet Driscoll Miller show you how. Check out Session 3 of The Modern Marketer's Guide to Google Analytics, available now to PRO members.
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