Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Wednesday, May 21, 2025
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👋 Hello, Marketer!
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I got to craft our member survey this year, and I added a few fun questions. Because, yes, all the demographic sort of information is useful when you're creating content and education for anyone, let alone marketers... but also because marketers are super-creative humans! So check tomorrow for a fun stat about all of you.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Human Content: What It Means & Why It's Important
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action.
Read more ➔
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COMMUNITY | POLL
Marketing often slows down in the summer. Perfect time for a vacation! What's your low-key dream vacation? (Take the poll on LinkedIn.)
- Book at the beach
- Hiking the mountains
- 72 holes of golf
- Other—add in comments
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SPONSORED
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From Uncertainty to Opportunity: How Marketing Technology Helps You Win During Volatile Times
Learn how marketing technology helps you stretch marketing resources further and stay connected to your customers—no matter what the market throws your way. Looking to transform economic challenges into competitive advantages?
Download this e-book ➔
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RESEARCH
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The Decline in Ad Spend on Professionally Produced News Content
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.
Check out the study findings ➔
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VIDEO FROM THE ARCHIVES
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The Importance of Being Human in Your B2B Content
Let's face it: In the world of B2B marketing, we often neglect to bring that essential human element into our content. So, why is the human element so crucial, and how can we infuse it into our professional roles as marketing content creators?
Tune in! ➔
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FOR MARKETINGPROFS PRO MEMBERS
Stop Overpaying for LinkedIn Ads
LinkedIn's default ad settings cost you more than they need to. Discover how to lower your LinkedIn spend with Low-Cost and Effective LinkedIn Ads That Convert, hosted by AJ Wilcox. This special 2-part workshop is available to PRO members now!
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PROFS PICK—SPONSORED
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Don't just weather market volatility—gain a competitive edge
Even in today's uncertain times, you can stretch your resources and connect with your customers. How? Through greater efficiency and expanded capability—made possible by marketing technology. This e-book by Canto explains how to maximize your content ROI and get more mileage out of every asset by centralizing and repurposing your content library. Learn how digital asset management (DAM) tools can propel your success with streamlined processes, resulting in more and better work, even with fewer resources. Download the e-book now.
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Upcoming Events
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MAY
21
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Session 4 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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JUN
5
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60-minute webinar | sponsored by Goldcast
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