Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Thursday, May 22, 2025
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👋 Hello, Marketer!
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In our member survey, I asked you to select up to three answers to what you do for fun. The results: 66% of you are homebodies; 46%, adventurers; 34%, social butterflies; 24%, makers; 20%, volunteers; 20%, artists. And 15% are "other," including pickleballers, yogis, pet and people parents, and "barely upright." (I want to hug this person at B2B Forum!) It's so fun to learn more about who you are as humans. We see and celebrate all of you!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Psychology of FOMO and How Experiential Marketers Are Creating Can't-Miss Moments
Fear of missing out isn't a gimmick—it's a tool. Discover how brands can use it to create memorable, shareable, and in-demand live experiences.
Read more ➔
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COMMUNITY | QUOTE
"Your job is to stir it up. Wake up your prospects, and make 'em squirm a little."
—John Carlton, The Entrepreneur's Guide to Getting Your Shit Together (Volume One)
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SPONSORED
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From Uncertainty to Opportunity: How Marketing Technology Helps You Win During Volatile Times
Learn how marketing technology helps you stretch marketing resources further and stay connected to your customers—no matter what the market throws your way. Looking to transform economic challenges into competitive advantages?
Download this e-book ➔
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INFOGRAPHIC
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How to Be a Great Storyteller
This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great storyteller, advice for business storytelling, and five classic storytelling techniques.
See the infographic ➔
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PODCAST FROM THE ARCHIVES
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B2B Marketing Confessions
John J. Wall, author of B2B Marketing Confessions, shares insights from his book, including an explanation of "pragmatic marketing" and tips for calculating tradeshow ROI.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Motivates Your Audience?
If you want your marketing messages to land, you need to know what motivates your audience. Anne Popolizio helps you find those motivations with a manageable, 5-step system. Watch People, Data & Content now—one of 10 sessions from Marketing Writing Bootcamp, included with your PRO membership.
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PROFS PICK—SPONSORED
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Don't just weather market volatility—gain a competitive edge
Even in today's uncertain times, you can stretch your resources and connect with your customers. How? Through greater efficiency and expanded capability—made possible by marketing technology. This e-book by Canto explains how to maximize your content ROI and get more mileage out of every asset by centralizing and repurposing your content library. Learn how digital asset management (DAM) tools can propel your success with streamlined processes, resulting in more and better work, even with fewer resources. Download the e-book now.
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Upcoming Events
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MAY
28
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Tune in for Jessica Best's Opening Keynote of our new 10-week series, Modern Email Marketing Essentials
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JUN
5
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60-minute webinar | sponsored by Goldcast
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JUN
13
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45-minute webinar | presented by Phoenix Harvey
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