Today's dose of marketing know-how.
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Together with website experience platform
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Today's dose of marketing know-how | Thursday, May 29, 2025
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👋 Hello, Marketer!
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Another connection I've made from my yoga school training to my marketing life is remembering your why. With any movement you guide a yogi to make as a teacher, you should understand why you're prompting it. And the same applies in marketing. When's the last time you stopped to ask why you're doing something?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals
B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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SPONSORED
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Rewriting the Web: Strategy, Structure, and Thriving in the AI Era
Learn how dynamic websites can thrive in tomorrow's search and digital marketing landscape. Join leaders from PwC, Vectra & more to explore how to build websites that captivate not just humans but also AI.
Save your spot ➔
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INFOGRAPHIC
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Nine Useful ChatGPT Prompts for Marketers
This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.
See the infographic ➔
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SPONSORED GUIDE
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Martech Predictions and 2025 Trends: What Marketers Need to Know
AI, automation, and data privacy are transforming how brands engage with customers. To keep pace, marketers need to understand what's changing so they can adapt. This guide explores the latest martech trends and offers practical insights to help you keep up—and get ahead.
Get the guide ➔
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PODCAST FROM THE ARCHIVES
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The Trouble With Half-Truths
Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR that drives positive business results.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
The Right Content at the Right Time
If you give interested prospects the content they need when they need it, they'll trust your expertise and prequalify themselves. Jeannie Walters guides you through building your self-service content in B2B Content as CX, a four-part mini-workshop available to PRO members now.
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PROFS PICK—SPONSORED
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How to Get Ready for Tomorrow's Websites: A Webinar for Marketers
Websites are about to make a huge evolutionary leap. And this webinar by Webflow will help make sure you don't fall behind. Explore how websites are being reshaped into dynamic platforms built for humans and AI agents. See how AI tools are driving a new era of discoverability, content strategy, and engagement, and hear from industry leaders in strategy, marketing, and design on how to adapt your web presence for an AI-participatory future. Uncover strategies to future-proof your website for emerging search and decision-making behaviors. Save your spot to stay ahead.
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Upcoming Events
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JUN
4
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Tune in for Session 2, with Laura Atkins, of our new 10-week series, Modern Email Marketing Essentials
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JUN
5
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60-minute webinar | sponsored by Goldcast
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JUN
13
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45-minute webinar | presented by Phoenix Harvey
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