Today's dose of marketing know-how.
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Together with website experience platform
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Today's dose of marketing know-how | Friday, May 30, 2025
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👋 Hello, Marketer!
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It's hard to believe, but it's the end of May already, friend! That means—reflection time! It may be especially important as we head into the last chunk of the first half of the year. What have you accomplished? Who's helped you get there? What's left to do and when does it really need to be done? I'm so proud of you!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices
We spend countless hours planning, building, and testing landing pages. Yet, they don't always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible.
Read more ➔
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COMMUNITY | QUOTE
"A little bad makes the good believable."
—Bernice Fitz-Gibbon, advertising executive
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SPONSORED
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Rewriting the Web: Strategy, Structure, and Thriving in the AI Era
Learn how dynamic websites can thrive in tomorrow's search and digital marketing landscape. Join leaders from PwC, Vectra & more to explore how to build websites that captivate not just humans but also AI.
Save your spot ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 30, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ONLINE EVENT
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How to Create Content That Sparks Conversations
Are you ready to light up your content strategy? At this online event, part of the Flame Keepers series, you'll learn how to create authentic content that catches fire with your audience no matter the platforms or the format—from webinars to social posts and much more.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Five Tips for Building a Better B2B Website
What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results you need—when you want them?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Stories Overcome Buyer Reservations
At the other end of your B2B transaction are real, live people with emotions... and reservations. And you won't overcome their reservations with cold facts and figures. Ekaterina Walter shows you how to warm up buyers with a good B2B story in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This Master Class is available now to PRO members.
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PROFS PICK—SPONSORED
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How to Get Ready for Tomorrow's Websites: A Webinar for Marketers
Websites are about to make a huge evolutionary leap. And this webinar by Webflow will help make sure you don't fall behind. Explore how websites are being reshaped into dynamic platforms built for humans and AI agents. See how AI tools are driving a new era of discoverability, content strategy, and engagement, and hear from industry leaders in strategy, marketing, and design on how to adapt your web presence for an AI-participatory future. Uncover strategies to future-proof your website for emerging search and decision-making behaviors. Save your spot to stay ahead.
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Upcoming Events
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JUN
4
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Tune in for Session 2, with Laura Atkins, of our new 10-week series, Modern Email Marketing Essentials
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JUN
5
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60-minute webinar | sponsored by Goldcast
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JUN
13
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45-minute webinar | presented by Phoenix Harvey
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