Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, May 6, 2025
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👋 Hello, Marketer!
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I'm going to see my favorite contemporary composer, Max Richter, live tonight, and I'm unbelievably excited about it. I love concerts in general, but there's something extra magical about seeing an intimate ensemble playing songs that have the power to move you in such powerful ways.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy.
Read more ➔
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COMMUNITY | QUOTE
"If you don't spend at least two hours a week finding out where your market is today, you're finished."
—Eugene Schwartz, Copywriter
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RESEARCH
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The State of B2B Influencer Marketing in 2025
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?
Check out the study findings ➔
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MARKETINGPROFS EVENT
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Content Marketing Friday Forum
Are you asked to create more content—without additional resources? In this free online event, discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow so you can scale, and creating content that meets the C-suite's needs.
Reserve your spot ➔
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INFOGRAPHIC
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How AI Is Impacting Workers' Jobs
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Thought Leader, Create Truly Unique Content
Unique content drives engagement. How do you come up with unique content? Surveys! Discover how to write, conduct, and analyze a survey so your content—and your expertise—is in a category of its own. Thought leader, this mini-workshop is for you. Check out Using Research for Content and Thought Leadership, available now to the PRO community.
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Upcoming Events
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MAY
7
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Session 2 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
9
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3 free live sessions | sponsored by Canto
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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