Today's dose of marketing know-how.
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Together with Ortto, the modern marketing automation tool
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Today's dose of marketing know-how | Tuesday, June 10, 2025
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👋 Hello, Marketer!
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I don't know about you, but I have a love/hate relationship with welcome emails. I love them because they're so important for making a good impression on your audience. And I hate them because that's not only a tall order, but it's work that's never done. Here's to everyone chasing that sweet balance!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The GenAI Talent Shift: Every Marketing Team Will Need New Roles in 2025
Generative AI is restructuring marketing teams, workflows, and leadership priorities. Learn how to adapt your team for success in the AI era.
Read more ➔
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COMMUNITY | JOKE
How many marketers does it take to screw in a light bulb?
None. They automated it with martech.
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SPONSORED
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Meet Your Customers Where They Are—WhatsApp
More and more businesses are including WhatsApp in their communication channels. With Ortto's seamless WhatsApp integration, you can start real conversations that drive results.
Reach out for a demo ➔
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RESEARCH
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The Most Valuable, Fastest-Rising, and Strongest B2B Brands
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.
Check out the study findings ➔
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SPONSORED VIRTUAL EVENT
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The Virtual Summit for Marketers Shaping What's Next
Join experts and executives redefining what successful marketing looks like, from AI-powered insights to smarter campaign orchestration and stronger business outcomes. Leave with a new framework to elevate your performance, unify your brand and demand efforts, and stay ahead of what's next.
Register now ➔
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INFOGRAPHIC
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The State of B2B Pipeline Growth in 2025
This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, and other key insights from a recent research report.
See the infographic ➔
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MARKETINGPROFS WEBINAR
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Rethink Customer Journeys
It's time to rethink customer journeys. Discover how to create responsive customer journeys that help you find optimal routes to revenue based on real-time customer signals. Free session for your whole team, this Friday at 12 noon ET. Register now!
Create responsive journeys ➔
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FOR MARKETINGPROFS PRO MEMBERS
Activating Your Digital Brand
There are only so many hours in a day... and only so many dollars in a budget. So choose your spend wisely. Before your next campaign, lay a solid foundation—from budget planning to promotion and beyond—with the Digital Brand Activation Working Webinar Series. Included with a PRO membership.
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PROFS PICK—SPONSORED
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Gain access to the full power of modern marketing automation
If only you could get customer data, marketing automation, and analytics all working together—supercharged with AI... Well, you can! Seamlessly personalize and automate campaigns across every channel with Ortto's native customer data platform (CDP), prebuilt journeys, and real-time activations. The proof is in the case studies: You save time, drive results, and scale faster—just like TrustRadius and other leading brands have done. With lightning-fast onboarding and top-rated support, getting started is effortless. See what Ortto can do.
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Upcoming Events
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JUN
10
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45 minutes | sponsored by Acoustic
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JUN
11
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60 minutes | Session 3 of Modern Email Marketing Essentials
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JUN
13
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45 minutes | presented by Phoenix Harvey
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JUN
24
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See 5 short demos of today's hottest martech tools
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JUL
11
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3 free live sessions | sponsored by Showpad
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