Today's dose of marketing know-how.
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Together with Ortto, the modern marketing automation tool
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Today's dose of marketing know-how | Friday, June 13, 2025
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👋 Hello, Marketer!
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Friday the 13th superstitions date back to at least the mid 1800s, though beliefs that both Friday and the number 13 are unlucky have been around much longer. But if you're a lover of all things spooky, like I am, you might get a little joy out of the "danger" of the day (and give your black cat some extra scritches)!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
This article explores why it's important to build campaigns that elicit the behaviors you want from your leads, and how to do that effectively—through marketing automation.
Read more. ➔
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COMMUNITY | QUOTE
"Tell a man something new, and you have his attention. Give it a personal twist or show its relation to his business, and you have his interest."
—The Robert Collier Letter Book, 6th Edition
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SPONSORED
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Meet Your Customers Where They Are—WhatsApp
More and more businesses are including WhatsApp in their communication channels. With Ortto's seamless WhatsApp integration, you can start real conversations that drive results.
Reach out for a demo ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, June 13, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED VIRTUAL EVENT
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The Virtual Summit for Marketers Shaping What's Next
Join experts and executives redefining what successful marketing looks like, from AI-powered insights to smarter campaign orchestration and stronger business outcomes. Leave with a new framework to elevate your performance, unify your brand and demand efforts, and stay ahead of what's next.
Register now ➔
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VIDEO FROM THE ARCHIVES
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Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content
Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape.
Tune in ➔
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MARKETINGPROFS WEBINAR
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Today: Your Growth Marketing Framework
Are customers dropping out during their journey? You may be missing real-time signals that could save the sale. Today at 12 noon ET, get a framework to create responsive customer journeys that create measurably better results. Free for the whole team.
Join today's session ➔
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FOR MARKETINGPROFS PRO MEMBERS
Something Better Than ROI?
ROI isn't the only important metric—nor should it be the dominant one for measuring every marketing activity. Discover other ways to evaluate your marketing and why they matter in "Revenue Challenges," Lesson 8 from A Marketer's Field Guide to Financial Goal Setting and Measurement. This Master Class is available now to PRO members.
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PROFS PICK—SPONSORED
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Gain access to the full power of modern marketing automation
If only you could get customer data, marketing automation, and analytics all working together—supercharged with AI... Well, you can! Seamlessly personalize and automate campaigns across every channel with Ortto's native customer data platform (CDP), prebuilt journeys, and real-time activations. The proof is in the case studies: You save time, drive results, and scale faster—just like TrustRadius and other leading brands have done. With lightning-fast onboarding and top-rated support, getting started is effortless. See what Ortto can do.
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Upcoming Events
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JUN
13
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45 minutes | presented by Phoenix Harvey
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JUN
18
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60 minutes | Session 4 of Modern Email Marketing Essentials
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JUN
24
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See 6 short demos of today's hottest martech tools
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JUN
26
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45 minutes | sponsored by Prismic
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JUL
11
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3 free live sessions | sponsored by Showpad
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