Today's dose of marketing know-how.
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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Thursday, June 19, 2025
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👋 Hello, Marketer!
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Another fun fact about animals I learned recently is that a baby hedgehog is called a hoglet. Is it the cutest thing ever? Possibly. And maybe we need to take a page out of the animal-naming handbook as marketers. Where are the places we could find that might need a little hoglet-style fun?
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—Bri Krantz | MarketingProfs Marketing Manager
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Don't Waste Time
Attend only what makes sense!
You don't have time to waste on tech that's not right for you. Which is why Demo Day is perfect: 6 demos from different martech vendors, and you can attend the ones that are right for you. Not interested in the others? Don't attend! But if any may be a good fit, why not see the tech in action without the pressure of a sales call? Register now and join Demo Day, June 24.
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In This Issue
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ARTICLE
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Why Martech Fails, and What Really Fuels Martech Success Today
Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI.
Read more ➔
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COMMUNITY | JOKE
Why did I name my cat "Social Media"?
Because he doesn't like me, follow me, or share anything.
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SPONSORED WEBINAR
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Cannes Lions: The Industry Shifts Marketers Can't Ignore
Hear directly from marketing leaders who attended Cannes Lions 2025. In this 30-minute webinar, you'll get their take on the bold ideas, standout campaigns, and industry shifts shaping what's next.
Register now ➔
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INFOGRAPHIC
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10 LinkedIn Lead Gen Stats B2B Marketers Should Know
Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know.
See the infographic ➔
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SPONSORED GUIDE
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What's Holding You Back?
Marketing automation has become the backbone of customer engagement. But for many of us, our now-clunky systems feel more like friction than automation. In an age of tight budgets and efficiency, the need to modernize is clear. But if misleading migration myths are holding you back, the truth will set you free.
Ditch the misconceptions ➔
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PODCAST FROM THE ARCHIVES
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ABM, Martech Trends, and the Importance of Data Hygiene
If you were on a desert island yet still had to build a pipeline for your company, what would you need?Katie Bullard discusses account-based marketing, marketing technology, and the critical importance of cleaning your data.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
How Buyers Decide
Price isn't the only reason a buyer picks one offer over another. Discover how the 7Ps affect sales and how marketing can grow revenue in Marketing Fundamentals, a super-sized workshop series hosted by Pam Didner. PRO member, you get instant access now.
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PROFS PICK—SPONSORED
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Marketing's next era: breakthrough creative and unexpected trends
The Cannes Lions International Festival of Creativity is the largest gathering of people in creative communications, advertising, and related fields. Hear from marketers who were on the ground in Cannes as they unpack the boldest ideas of 2025 at this upcoming webinar. Discover how leading brands are connecting purpose to performance across campaigns. Learn which breakthrough creative and unexpected trends are defining marketing's next era. Get inspired by what top leaders are taking back to their teams—and baking into Q3 plans. Save your spot. Register now.
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Upcoming Events
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JUN
24
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See 6 short demos of today's hottest martech tools
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JUN
25
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60 minutes | Session 5 of Modern Email Marketing Essentials
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JUN
26
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45 minutes | sponsored by Prismic
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JUL
11
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3 free live sessions | sponsored by Showpad
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