Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with customer engagement platform
|
|
|
Today's dose of marketing know-how | Wednesday, June 4, 2025
|
👋 Hello, Marketer!
|
|
I did some late spring cleaning recently and moved the big cat tree from its usual spot to a new corner. It caused a ruckus. The cats both hitched a ride as I slid it across the floor, excited for a new perspective. It was a good reminder that shaking things up can be exciting sometimes.
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
What's Different About the World's Most Successful B2B Marketers in 2025
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing.
Read more ➔
|
|
COMMUNITY | POLL
Crypto. You hodling? Are you invested in cryptocurrencies? (Take the poll on LinkedIn.)
- Yes, I'm hodling
- Not any more
- Never have
- What are those?
|
|
|
|
SPONSORED
|
|
Want Your Marketing to Stick? You Need the Right Story.
Learn how to stop chasing attention and start building lasting connections. Uncover the stories that set you apart at Fwd: Thinking with Wall Street Journal bestselling author and award-winning storyteller Kindra Hall on June 17.
Register now ➔
|
|
|
RESEARCH
|
|
The State of SMS Marketing in the US
Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.
Check out the study findings ➔
|
|
|
MARKETINGPROFS WEBINAR
|
Your New Growth Positioning Strategies
Guide your buyers along their journeys faster with GPS: Growth Positioning Strategies. Phoenix Harvey shares how these growth marketing strategies can drive your revenue to new heights, June 13 at 12 noon ET. Free registration—so bring your whole team! They'll want to hear this...
Faster customer journeys ➔
|
|
|
SPONSORED WEBINAR
|
|
A Marketer's Guide to Customer Journey Orchestration
Traditional marketing approaches can prevent you from connecting with buyers at crucial points in the customer journey. Instead of reacting late (or not at all!) to intent signals, respond in real-time with customer journey orchestration (CJO). Learn about CJO and how it improves business outcomes.
Save your spot ➔
|
|
|
PODCAST FROM THE ARCHIVES
|
|
Marketing Smarts: Frank Days on Agile Marketing
In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method.
Read more and listen in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
'This Is How Our Industry Does It.'
The vast majority of B2B buyers feel comfortable making $50,000 purchases via a self-serve digital experience, says Jeannie Walters. So if your industry is stuck doing everything manually, you have an opportunity to provide a better customer experience. Discover how you can innovate in your industry with self-service content and experiences in B2B Content as CX, a four-part workshop available now to PRO members.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
Uncover the story that sets your brand apart
You don't need a blockbuster budget to tell a great story that sets your brand apart. It already exists… you just haven't told it yet. Kindra Hall, Wall Street Journal bestselling author and award-winning storyteller, will help you craft your brand narrative at this Fwd: Thinking virtual event from Acoustic. You'll learn how storytelling shapes decisions, builds emotional connections, and creates lasting impact for brands. You'll discover how to tap into your brand's untold stories. And you'll find ways to shape those stories so they resonate with customers. Save your spot today.
|
|
Upcoming Events
|
JUN
4
|
|
60 minutes | Session 2 of Modern Email Marketing Essentials
|
| |
|
JUN
5
|
|
60 minutes | sponsored by Goldcast
|
| |
|
JUN
10
|
|
45 minutes | sponsored by Acoustic
|
| |
|
JUN
13
|
|
45 minutes | presented by Phoenix Harvey
|
| |
|
JUN
24
|
|
See 5 short demos of today's hottest martech tools
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|