Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Friday, June 6, 2025
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👋 Hello, Marketer!
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On this day in 1892, the first elevated (or "L") train began operating in Chicago. It's now one of the longest and busiest rapid train systems in the United States. I didn't hitch a ride on it when I was in Chicago last month, but I did take a moment to admire its city-staple charm from a coffee shop below it.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer
The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling our own brand stories.
Read more ➔
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COMMUNITY | JOKE
Why did the marketer get fired as a tap dancer?
She wanted to get paid per click.
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SPONSORED
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Want Your Marketing to Stick? You Need the Right Story.
Learn how to stop chasing attention and start building lasting connections. Uncover the stories that set you apart at Fwd: Thinking with Wall Street Journal bestselling author and award-winning storyteller Kindra Hall on June 17.
Register now ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, June 6, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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A Marketer's Guide to Customer Journey Orchestration
Traditional marketing approaches can prevent you from connecting with buyers at crucial points in the customer journey. Instead of reacting late (or not at all!) to intent signals, respond in real-time with customer journey orchestration (CJO). Learn about CJO and how it improves business outcomes.
Save your spot ➔
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MARKETINGPROFS WEBINAR
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Growth Marketing to Drive Sustainable Results
If your buyers get lost on their customer journey, you may be missing real-time customer signals amid changing market conditions. Join us June 13, when Phoenix Harvey reveals a framework for responsive customer journeys that produce measurably better results. Free for everyone, so bring your team!
Drive sustainable results ➔
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VIDEO FROM THE ARCHIVES
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B2B Sales: Don't Spray and Pray, Tell Stories Instead
Today, B2B buyers are busy, busy, busy... doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach: a generic presentation that's all about the product/service being sold.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Can You—And You Alone—Create?
Yeah, there's a lot of content out there. But the world still hasn't heard what you have to say. Nick Westergaard wants your unique content to stand out—and he'll show you how in "Creating Unique Branded Content," one lesson from the How to Build a Standout Brand Master Class. PRO members, watch it free today!
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PROFS PICK—SPONSORED
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Uncover the story that sets your brand apart
You don't need a blockbuster budget to tell a great story that sets your brand apart. It already exists… you just haven't told it yet. Kindra Hall, Wall Street Journal bestselling author and award-winning storyteller, will help you craft your brand narrative at this Fwd: Thinking virtual event from Acoustic. You'll learn how storytelling shapes decisions, builds emotional connections, and creates lasting impact for brands. You'll discover how to tap into your brand's untold stories. And you'll find ways to shape those stories so they resonate with customers. Save your spot today.
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Upcoming Events
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JUN
10
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45 minutes | sponsored by Acoustic
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JUN
11
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60 minutes | Session 3 of Modern Email Marketing Essentials
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JUN
13
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45 minutes | presented by Phoenix Harvey
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JUN
24
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See 5 short demos of today's hottest martech tools
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JUL
11
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3 free live sessions | sponsored by Showpad
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