Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Thursday, July 10, 2025
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👋 Hello, Marketer!
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Since I know some of you are both music buff and British, how about a fun fact just for you? On this day in 1965, British rock band The Rolling Stones hit the top of the US charts for the first time with their song "(I Can't Get No) Satisfaction." Hopefully no relevance to your marketing efforts lately!
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—Bri Krantz | MarketingProfs Marketing Manager
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MarketingProfs virtual event
AI Friday Forum—Tomorrow
Our lineup of marketing experts will help you quickly improve your B2B marketing results with AI. You'll learn about updated prompt engineering for marketers, tactics for creating content that sells, best-practices for showing up in AI search—and more!
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In This Issue
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ARTICLE
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How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research
Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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SPONSORED ARTICLE
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AI-Driven ABM: Scaling Precision and Impact for B2B Growth
Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement.
Read more ➔
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SPONSORED
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What Is Agentic AI?
AI agents can make decisions, perform tasks, and adapt to an environment—without constant human intervention—to automate a broader range of tasks, including core business functions. This guide covers use cases, benefits, and best-practices for secure, scalable AI adoption.
Get the guide ➔
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INFOGRAPHIC
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SEO Principles: A Guide for Beginners
This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research.
See the infographic ➔
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PODCAST FROM THE ARCHIVES
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Understanding Your B2B Digital Doppelgänger and AI Decision Matrix
Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Beat the Summer Slump
Feel a summer slump coming on? Drum up demand with Kenda Macdonald's Demand Gen Working Webinar. This five-part series will help you attract qualified prospects, nurture them with automated emails, and help them buy... Soon, that summer slump will be a thing of the past. Included with PRO membership.
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PROFS PICK—SPONSORED
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Agentic AI can help you optimize CX and drive marketing ROI
How, exactly? A new guide from Snowflake offers an in-depth look at agentic AI—exploring how autonomous agents differ from traditional and generative AI, and how agentic AI can enhance CX, sales, and marketing. You'll find real-world industry use cases, key business benefits, and practical strategies for implementing agentic AI. If you're looking for a future-ready marketing strategy and actionable insights tailored for marketers, access the full guide here.
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