Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Friday, July 11, 2025
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👋 Hello, Marketer!
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Fun fact for your Friday fancy: butterflies can taste with their feet. This ability helps them identify plants, which informs females where to lay their eggs. They do a little dance on the leaves to get a taste for whether it's a safe place to place the next generation. Happy Friday!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Next Generation Account-Based Marketing Strategy: Moving Beyond the Account to the Individual Stakeholder
Account-based marketing was once a manual and time-consuming game of connect-the-dots. Now, with data and automation, marketers can move beyond the basics of ABM to a new approach. Here's what you need to know.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Keep up the awesome work you are doing... I look forward to more content that brings a ton of value to the marketing professionals. Having such a community to refer to is super handy and important."
—PRO member
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SPONSORED
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What Is Agentic AI?
AI agents can make decisions, perform tasks, and adapt to an environment—without constant human intervention—to automate a broader range of tasks, including core business functions. This guide covers use cases, benefits, and best-practices for secure, scalable AI adoption.
Get the guide ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, July 11, 2025: AI News and Views From the Past Two Weeks
Catch up on select AI news and developments from the past couple of weeks. Stay in the know.
Stay in the know ➔
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MARKETINGPROFS VIRTUAL EVENT
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AI Friday Forum—Today
Our lineup of marketing experts will help you quickly improve your B2B marketing results with AI. You'll learn about updated prompt engineering for marketers, tactics for creating content that sells, best-practices for showing up in AI search—and more!
Save your spot now ➔
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VIDEO FROM THE ARCHIVES
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Sales and Marketing Alignment Insights, Strategies, and Success Indicators
Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Automate GA4 Reports
Google Analytics 4 has powerful reporting capabilities. Discover how to automate your reports in The Modern Marketer's Guide to Google Analytics. From setup to AI-backed insights, it's a comprehensive introduction to GA4. This four-part series is hosted by Janet Driscoll Miller, and it's available free to PRO members.
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PROFS PICK—SPONSORED
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Agentic AI can help you optimize CX and drive marketing ROI
How, exactly? A new guide from Snowflake offers an in-depth look at agentic AI—exploring how autonomous agents differ from traditional and generative AI, and how agentic AI can enhance CX, sales, and marketing. You'll find real-world industry use cases, key business benefits, and practical strategies for implementing agentic AI. If you're looking for a future-ready marketing strategy and actionable insights tailored for marketers, access the full guide here.
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Upcoming Events
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JUL
11
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3 free live sessions | sponsored by Showpad
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JUL
16
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60 minutes | Session 8 of Modern Email Marketing Essentials
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JUL
17
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60-minute webinar | sponsored by Goldcast
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JUL
24
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45 minutes | sponsored by SurveyMonkey
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