Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Thursday, July 17, 2025
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👋 Hello, Marketer!
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I have a modest balcony garden. The thing I'm most excited about? Mini pumpkins, of course! It may be the heart of summer, but I'm always thinking about Halloween season. It's a good reminder to plan something you'll see come to fruition in the future so you can enjoy the anticipation in the present.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up
B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through.
Read more ➔
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COMMUNITY | QUOTE
"You can never go wrong by investing in communities and the human beings within them."
—Pam Moore, CEO and Founder, Marketing Nutz
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SPONSORED
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How to Achieve Operational Maturity for Product-Driven Brands
Is your team scaling faster than your systems? This e-book offers a practical framework to assess and improve your operational maturity—helping you reduce friction, align teams, and accelerate your go-to-market efforts.
Read now ➔
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INFOGRAPHIC
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Four Misconceptions That Stall B2B Pipeline Growth
This infographic explores a "clarity gap" in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.
See the infographic ➔
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SPONSORED WEBINAR
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How to Create Zero-Click Content That Drives Brand Lift
Most Google searches now end without a click, and platforms reward content that keeps users on-platform... Which means your traditional clickthrough strategies are obsolete. Join this practical session on how to build content that delivers value without requiring a click—and how to scale that process.
Save your spot now ➔
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VIDEO FROM THE ARCHIVES
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Out-of-Home Advertising for B2B Marketing Success
Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Your Evolving Strategy
Your audience is bombarded with media competing for their attention. The market is evolving. Your offers are evolving. Is your marketing strategy evolving, too? In Marketing Fundamentals, Pam Didner reveals how to easily create marketing and advertising that work. Download the workbook to follow along with this four-part workshop series. Available now to PRO members.
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PROFS PICK—SPONSORED
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Need leadership buy-in for digital asset management?
Marketers often struggle to connect digital asset management (DAM) to measurable business value. This practical guide from Canto offers clear, actionable support you need to get the greenlight from leadership, including high-impact business cases that tie DAM directly to outcomes leadership cares about. It explains the difference between hard ROI and soft ROI—and how DAM delivers both—while offering real-world examples and relevant data you can use. Learn how DAM software helps teams drive immediate ROI, and what executives expect in a winning pitch. Download the guide.
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Upcoming Events
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JUL
17
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60 minutes | sponsored by Goldcast
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JUL
23
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60 minutes | Session 9 of Modern Email Marketing Essentials
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JUL
24
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45 minutes | sponsored by SurveyMonkey
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JUL
31
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45 minutes | sponsored by Webflow
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AUG
15
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3 free live sessions | sponsored by Wrike
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase Aug 4!
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