Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, July 3, 2025
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👋 Hello, Marketer!
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I'm reading a locked-room mystery novel about a group of people stranded on an island. It's prompted me to ask you this question: If you were completely stranded on a B2B island, what's the one marketing resource or tool you couldn't live without, and why? Let me know, or use it as a fun thought experiment!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I've been following MP for years now but recently became a PRO member and it's like opening your fridge after your partner just went shopping. You already have great stuff in there but now it's even more packed with goodness and variety. Thank you for all your additional PRO content!"
—New PRO member
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INFOGRAPHIC
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Top 10 Favorite Creator-Led Brands
Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States.
See the infographic ➔
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SPONSORED WEBINAR
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Find the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System
Plagued by inefficient creative workflows? Struggling to find videos or images for your campaigns? Modern digital asset management (DAM) tools speed production and drive operational efficiencies. Get real-world insights from teams that have realized vast improvements in their creative workflows.
Register (for free!) ➔
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PODCAST FROM THE ARCHIVES
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The Power and Value of Brand
Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
How Does Your Lead Feel... Right Now?
Do you know the emotional state of your customers as they go from your ad... to your website... to your content... and beyond? Better yet, do you have this journey mapped out to meet their expectations? If it's time to refresh your customer journey map, start with Jeannie Walters' Master Class, Customer Journey Maps for Marketers: Understand and Exceed Expectations. Available now to PRO members.
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Upcoming Events
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JUL
9
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60 minutes | Session 7 of Modern Email Marketing Essentials
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JUL
10
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45 minutes | sponsored by Canto
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JUL
11
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3 free live sessions | sponsored by Showpad
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JUL
17
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60-minute webinar | sponsored by Goldcast
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