Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, July 31, 2025
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👋 Hello, Marketer!
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I'll admit: My silly holidays are turning out to be less silly and more inspirational than I thought they'd be. (Maybe a good reminder to play with the easy option sometimes?) Today is National Intern Day, and as a one-time intern I fully support celebrating those who are working hard to grow expertise and experience!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events
B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how.
Read more ➔
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COMMUNITY | QUOTE
"Content builds relationships. Relationships are built on trust. Trust drives revenue."
—Andrew Davis, author of Brandscaping and B2B Forum Keynote Speaker, 2023
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INFOGRAPHIC
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How Americans Use Social Media
Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.
See the infographic ➔
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SPONSORED WEBINAR
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From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins
Don't let inconsistent messaging between your ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts
Ruth Stevens discusses her book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Where'd All the Writers Go?
If you're not getting the clear and persuasive marketing writing promised by AI—or you just miss the art and craft of putting words together—then check out Marketing Writing Bootcamp. These 10 sessions will inspire you to write again and give you new ways to connect with your audience... even in boring or regulated industries. Included with PRO membership.
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Upcoming Events
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JUL
31
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45 minutes | sponsored by Webflow
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AUG
7
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45 minutes | sponsored by StackAdapt
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AUG
15
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3 free live sessions | sponsored by Wrike
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase August 4!
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