Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Wednesday, July 9, 2025
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👋 Hello, Marketer!
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Tadpole update: the froggies have emerged! The tiniest baby frogs are out and about, and there's just something about baby animals that cuts straight to my heart. I've been racking my brain to try to connect this to marketing in some way, but the reality is I'm just excited to share it with you!
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—Bri Krantz | MarketingProfs Marketing Manager
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MarketingProfs virtual event
AI Friday Forum—This Week
Our lineup of marketing experts will help you quickly improve your B2B marketing results with AI. You'll learn about updated prompt engineering for marketers, tactics for creating content that sells, best-practices for showing up in AI search—and more!
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In This Issue
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ARTICLE
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Powering Agile Transformation: Why Marketing Is the Hidden Accelerator
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business.
Read more ➔
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COMMUNITY | QUOTE
"Make a customer, not a sale"
—Katherine Barchetti, Founder of K. Barchetti Shops
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SPONSORED
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What Is Agentic AI?
AI agents can make decisions, perform tasks, and adapt to an environment—without constant human intervention—to automate a broader range of tasks, including core business functions. This guide covers use cases, benefits, and best-practices for secure, scalable AI adoption.
Get the guide ➔
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RESEARCH
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What Influencers Want From Brand Partners
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
Check out the study findings ➔
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PODCAST FROM THE ARCHIVES
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Marketing Smarts: Frank Days on Agile Marketing
In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
LinkedIn Ads... on Sale?
If you're running LinkedIn ads, chances are you could be getting better bang for your buck than your are now. Discover the secrets to improving your results with Low-Cost and Effective LinkedIn Ads That Convert, two hours filled with secrets to squeeze more from your LinkedIn budget. Free for PRO members—or worth the price to upgrade.
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PROFS PICK—SPONSORED
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Agentic AI can help you optimize CX and drive marketing ROI
How, exactly? A new guide from Snowflake offers an in-depth look at agentic AI—exploring how autonomous agents differ from traditional and generative AI, and how agentic AI can enhance CX, sales, and marketing. You'll find real-world industry use cases, key business benefits, and practical strategies for implementing agentic AI. If you're looking for a future-ready marketing strategy and actionable insights tailored for marketers, access the full guide here.
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Upcoming Events
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JUL
9
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60 minutes | Session 7 of Modern Email Marketing Essentials
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JUL
10
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45 minutes | sponsored by Canto
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JUL
11
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3 free live sessions | sponsored by Showpad
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JUL
17
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60-minute webinar | sponsored by Goldcast
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