Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, August 13, 2025
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👋 Hello, Marketer!
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We're at the peak of the Perseids meteor shower! If you haven't gotten the chance to see it yet, maybe tonight is the night to find some dark skies and turn your gaze toward the cosmos. Around 25 meteors per hour will shoot about, appearing to originate from the Perseus constellation. Happy gazing!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Use Web Accessibility Standards to Optimize Your Conversion Rate
Discover how website accessibility standards enhance user experience, expand your reach, and improve conversion rates across all audiences. Implement these practices to boost results.
Read more ➔
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COMMUNITY | POLL
At the end of a long day, sometimes TV is the only thing we can manage. What are you watching?
What do you watch on TV at night? (Take the poll on LinkedIn.)
- Nightly news
- Comedy or sitcom
- Other people's drama
- Other people working
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RESEARCH
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How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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Data Chaos to Clarity: Tackling the Real Business Risks of Bad Data
Bad data isn't just a nuisance. It's a threat to pipeline performance, GTM efficiency, and strategic decision-making. But data you can be confident in fuels smarter decisions and stronger ROI. See how accurate data can streamline operations, power automation, and unlock growth.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Creating a Better Audience Experience
How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
So Many Things to Test in Email!
Craving a boost in your email ROI? Then check out The Real Truth About Email Marketing. Covering topics from smarter subject lines to compelling CTAs, this 21-lesson Master Class will give you tons of ideas to boost engagement and sales. Community-favorite Jay Schwedelson makes it fun and easy. Available now to PRO members!
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Upcoming Events
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AUG
14
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45 minutes | sponsored by Convertr
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AUG
15
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3 free live sessions | sponsored by Wrike
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AUG
21
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45 minutes | sponsored by Webflow
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SEP
12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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