Today's dose of marketing know-how.
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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Thursday, August 21, 2025
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👋 Hello, Marketer!
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In 1911, on this day in history, Leonardo da Vinci's Mona Lisa was stolen from the Louvre. It was recovered a couple of years later, but the media attention of the theft helped to make it the world-renowned painting it is now. And it's just kind of fun to imagine all the things her smile has seen.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The 10Cs of Crisis Communication: A Framework
Discover the 10Cs of crisis communication, a proven framework of best-practices to help you and your leadership team address crises with clarity, empathy, and authority.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! The popular answer is "Comedy or sitcom." Check out what your peers said:
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SPONSORED
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Crack the Conversions Code: Custom Research on Upping Conversions and Driving Performance
Marketing leaders are rethinking ROI. This report shows how 267 marketers align brand and performance, scale AI, and adapt their tech to drive growth and increase high-quality conversions.
Increase your conversions ➔
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INFOGRAPHIC
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The Measurement Paradox of Modern Marketing
This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing.
See the infographic ➔
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SPONSORED
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Ready-to-Use Proven Customer Journey Templates
Marketing automation isn't just for over-resourced, over-engineered enterprises. Ortto's Big Book of Journey Automations proves just how simple—and effective—automation can be for you. Get expert tips, proven frameworks, and 30+ prebuilt journey templates—and get started.
Download the Big Book ➔
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PODCAST FROM THE ARCHIVES
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When Crisis Strikes, Data Saves the Day
Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Stories Overcome Buyer Reservations
At the other end of your B2B transaction are real, live people with emotions... and reservations. And you won't overcome their reservations with cold facts and figures alone. Ekaterina Walter shows you how to warm up buyers with a good B2B story in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This Master Class is available now to PRO members.
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PROFS PICK—SPONSORED
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Proven Strategies for Increasing Conversions and Growth
Discover how top marketers are aligning brand and performance, leveraging AI, and mastering multichannel execution. This report reveals actionable tactics, proven channel mixes, and real-world insights for driving campaign conversions and optimizing ROI. Learn how to overcome tech and measurement challenges and adapt your workflow for maximum impact. Download the report to empower yourself and your team with strategies that deliver measurable results.
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Upcoming Events
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AUG
21
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45 minutes | sponsored by Webflow
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AUG
28
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45 minutes | sponsored by Canto
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SEP
3
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60 minutes | session 1 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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