Today's dose of marketing know-how.
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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Friday, August 22, 2025
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👋 Hello, Marketer!
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I taught a new yoga class recently that reminded me of two concepts applicable to marketing and life in general. (1) Everyone is going through something you likely can't see. (2) We're all doing our best. And those concepts apply to your audiences you're marketing to, but also to you, the human. I see you, friend. You're doing great.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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How to Align Content to the Buyer's Journey for Increased Conversions
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.
Read more ➔
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COMMUNITY | TESTIMONIAL
"If you want some tips on how to achieve better writing for a variety of tactic types, this is a great series. And you can pick and choose what to attend. It's also all available on demand if you miss one or want to refer back to one."
—Attendee, Marketing Writing Bootcamp 2024. Available now.
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SPONSORED
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Crack the Conversions Code: Custom Research on Upping Conversions and Driving Performance
Marketing leaders are rethinking ROI. This report shows how 267 marketers align brand and performance, scale AI, and adapt their tech to drive growth and increase high-quality conversions.
Increase your conversions ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 22, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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How DAM Can Elevate Your Creative Operations
If stalled approvals, missed deadlines, stunted collaboration, and general inefficiency are slowing down your creative teams and undermining your marketing and business, you may need a more efficient and modern approach. Discover how today's digital asset management (DAM) platforms can help B2B marketers improve operations and streamline creative workflows.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Generate High-Quality Traffic That Turns Into Leads and Sales
Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why?
Check out this video to find out ➔
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FOR MARKETINGPROFS PRO MEMBERS
5 Types of Segmentation
There are five major ways to segment your market. And each method will tell you something different about your audience! Discover the secrets hiding in your list in Session 2 of Score, Plan, Convert: Demand Generation, a four-part mini-workshop hosted by Kenda Macdonald. Included with PRO membership.
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PROFS PICK—SPONSORED
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Proven Strategies for Increasing Conversions and Growth
Discover how top marketers are aligning brand and performance, leveraging AI, and mastering multichannel execution. This report reveals actionable tactics, proven channel mixes, and real-world insights for driving campaign conversions and optimizing ROI. Learn how to overcome tech and measurement challenges and adapt your workflow for maximum impact. Download the report to empower yourself and your team with strategies that deliver measurable results.
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Upcoming Events
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AUG
28
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45 minutes | sponsored by Canto
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SEP
3
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60 minutes | session 1 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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