Today's dose of marketing know-how.
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Together with video content platform Goldcast
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Today's dose of marketing know-how | Wednesday, August 27, 2025
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👋 Hello, Marketer!
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I got this one... today is International Dog Day! Doggo owners know that every day is a good day to appreciate furry companions who definitely are only ever perfect little angels with the best biiiiiiig stretches around. So to all the dog lovers out there, hope you have a dog-park sized celebration today!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Dear Clients, AI Is Smart, But It's Not an Agency
Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability.
Read more ➔
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COMMUNITY | POLL
Pepsi has Coke. Apple has Microsoft. Does your brand identify your competitors?
Does your brand name its competition? (Take the poll on LinkedIn.)
- Yes, in some of our ads
- Yes, in some marketing content
- Yes, any time we can
- No, we 100% avoid that
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SPONSORED EVENT
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AI Marketing School—Where Sr. Marketers Go to Master AI
In 2025, the gap between good and great marketing teams isn't creativity, it's how fast they adopt AI. AI Marketing School is a curated half-day free event designed for leaders who want more than theory. You'll learn directly from CMOs and tech leaders who are already integrating AI into their strategies. Hear from OpenAI, Zapier, and more.
Register now ➔
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RESEARCH
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How AI Is Impacting Email Marketing
Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research.
Check out the study findings ➔
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SPONSORED REPORT
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How You Can Win the Battle for Attention—and Conversions
Budgets under pressure. Tech stacks expanding. AI reshaping workflows in real-time... Marketers and agencies are being forced to re-evaluate what truly drives conversions. Learn how 267 senior marketers are redesigning brand and performance marketing—from channel mixes and multichannel execution to tactics and data that drive conversions and ROI.
Access the report ➔
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VIDEO FROM THE ARCHIVES
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Identifying the Best Advertising Strategy for Your Business
Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today.
Tune in ➔
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SPONSORED WEBINAR
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How DAM Can Elevate Your Creative Operations
If stalled approvals, missed deadlines, stunted collaboration, and general inefficiency are slowing down your creative teams and undermining your marketing and business, you may need a more efficient and modern approach. Discover how today's digital asset management (DAM) platforms can help B2B marketers improve operations and streamline creative workflows.
Save your spot ➔
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FOR MARKETINGPROFS PRO MEMBERS
Writing in a Regulated Industry?
Bound by rules and regulations? That doesn't mean your content has to be dull. Ahava Leibtag reveals how she makes compliance engaging in Creative Compliance: Effective Writing for Regulated Industries, a hot session from last year's Marketing Writing Bootcamp. Available to PRO members.
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PROFS PICK—SPONSORED
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Cut video production time and easily create brand-ready content for B2B campaigns
Goldcast Recording Studio is engineered for B2B marketers who crave painless high-quality production. Eliminate video production bottlenecks and significantly reduce turnaround time. Manage video participants with ease, and use intuitive editing tools to polish recordings—remove fillers, trim segments, and craft professional content on the spot. Discover how you can streamline every step, from recording to repurposing clips for multiple channels. Learn more and request a demo to see how Goldcast can transform your workflow.
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Upcoming Events
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AUG
28
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45 minutes | sponsored by Canto
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SEP
3
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60 minutes | session 1 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
12
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3 free live sessions | sponsored by Cvent
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OCT
8
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Six weekly sessions that will transform how you write.
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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