Today's dose of marketing know-how.
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Together with video content platform Goldcast
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Today's dose of marketing know-how | Thursday, August 28, 2025
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👋 Hello, Marketer!
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I love bees. Especially bumblebees. And I recently learned a few things about the humble bumbles in my state. First, Wisconsin has around 20 species of bumblebees—I had no idea! And even better... there’s a group dedicated to identifying and monitoring them called the Bumble Bee Brigade!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing
Hidden buyers hold major influence in B2B purchase decisions. Learn how PR, content, and branding can build trust and secure their approval.
Read more ➔
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COMMUNITY | QUOTE
"Dollar for dollar, premiums are better incentives than cash discounts."
—Richard V. Benson, marketer
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SPONSORED ARTICLE
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Five Marketing Shifts That High-Performing Agencies Are Acting On
High-performing agencies are reshaping marketing with brand investment, AI adoption, smarter measurement, multichannel orchestration, and connected tech stacks. Discover the shifts redefining marketing success.
Read more ➔
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SPONSORED EVENT
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AI Marketing School—Where Sr. Marketers Go to Master AI
In 2025, the gap between good and great marketing teams isn't creativity, it's how fast they adopt AI. AI Marketing School is a curated half-day free event designed for leaders who want more than theory. You'll learn directly from CMOs and tech leaders who are already integrating AI into their strategies. Hear from OpenAI, Zapier, and more.
Register now ➔
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INFOGRAPHIC
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Top 50 US Podcasts in 2Q25
Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to recent research.
See the infographic ➔
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SPONSORED WEBINAR
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How DAM Can Elevate Your Creative Operations
If stalled approvals, missed deadlines, stunted collaboration, and general inefficiency are slowing down your creative teams and undermining your marketing and business, you may need a more efficient and modern approach. Discover how today's digital asset management (DAM) platforms can help B2B marketers improve operations and streamline creative workflows.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Discovering the Brain Science That Drives B2B Buyer Behavior
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a target audience might say no.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Healthy Lists = Better Results
An email list filled with dead weight reduces deliverability, putting your email efforts at risk of never being seen by prospects. Don't let your dirty list drag you down. Discover how to protect your deliverability without harming your relationship with potential customers in Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns with Michael Barber. Available now with your PRO membership.
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PROFS PICK—SPONSORED
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Cut video production time and easily create brand-ready content for B2B campaigns
Goldcast Recording Studio is engineered for B2B marketers who crave painless high-quality production. Eliminate video production bottlenecks and significantly reduce turnaround time. Manage video participants with ease, and use intuitive editing tools to polish recordings—remove fillers, trim segments, and craft professional content on the spot. Discover how you can streamline every step, from recording to repurposing clips for multiple channels. Learn more and request a demo to see how Goldcast can transform your workflow.
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Upcoming Events
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AUG
28
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45 minutes | sponsored by Canto
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SEP
3
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60 minutes | session 1 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
12
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3 free live sessions | sponsored by Cvent
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OCT
8
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Six weekly sessions that will transform how you write.
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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