Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with video content platform Goldcast
|
|
|
Today's dose of marketing know-how | Friday, August 29, 2025
|
👋 Hello, Marketer!
|
|
If you were wondering from yesterday, yes, I am joining the Bumble Bee Brigade. They have a FASCINATING and handy guide to identify bumblebees. Did you know they have different markings on their thoraces? Multiple layers in their abdomen with widely different patterns and sizes? Never stop learning, friends!
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE FROM THE ARCHIVES
|
|
How to Make a Company-Story Video That Helps Your Business Shine
Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in.
Read more ➔
|
|
|
|
|
SPONSORED EVENT
|
|
AI Marketing School—Where Sr. Marketers Go to Master AI
In 2025, the gap between good and great marketing teams isn't creativity, it's how fast they adopt AI. AI Marketing School is a curated half-day free event designed for leaders who want more than theory. You'll learn directly from CMOs and tech leaders who are already integrating AI into their strategies. Hear from OpenAI, Zapier, and more.
Register now ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, August 29, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
|
|
|
SPONSORED REPORT
|
|
How You Can Win the Battle for Attention—and Conversions
Budgets under pressure. Tech stacks expanding. AI reshaping workflows in real-time... Marketers and agencies are being forced to re-evaluate what truly drives conversions. Learn how 267 senior marketers are redesigning brand and performance marketing—from channel mixes and multichannel execution to tactics and data that drive conversions and ROI.
Access the report ➔
|
|
|
VIDEO FROM THE ARCHIVES
|
|
Using Video Testimonials as a Tool for B2B Growth
There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all.
Tune in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Thrive Without Clicks?
More and more online searches end up without a click to your website. So how do you attract and educate prospects about your brand? Amanda Natividad reveals her zero-click playbook in How to Thrive in a Zero-Click Content World. Available now to PRO members—but you have to click the button to watch it.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
Cut video production time and easily create brand-ready content for B2B campaigns
Goldcast Recording Studio is engineered for B2B marketers who crave painless high-quality production. Eliminate video production bottlenecks and significantly reduce turnaround time. Manage video participants with ease, and use intuitive editing tools to polish recordings—remove fillers, trim segments, and craft professional content on the spot. Discover how you can streamline every step, from recording to repurposing clips for multiple channels. Learn more and request a demo to see how Goldcast can transform your workflow.
|
|
Upcoming Events
|
SEP
3
|
|
60 minutes | session 1 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
|
| |
|
SEP
12
|
|
3 free live sessions | sponsored by Cvent
|
| |
|
OCT
8
|
|
Six weekly sessions that will transform how you write.
|
| |
|
NOV
17-19
|
|
Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|