Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, August 7, 2025
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👋 Hello, Marketer!
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Corpse flowers bloom only every 3-9 years, and only for around 36 hours total. So when it happens, it's quite the event! And although standing in line for two hours wasn't ideal, it was amazing how many other people stood alongside me. All of us just waiting to glimpse something beautiful and rare.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Use B2B Video Marketing to Fuel Growth
Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! The correct answer is "Down Under." Check out what your peers said:
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INFOGRAPHIC
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A Social Media Visibility Checklist for B2B Brands
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality.
See the infographic ➔
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SPONSORED WEBINAR
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Data Chaos to Clarity: Tackling the Real Business Risks of Bad Data
Bad data isn't just a nuisance. It's a threat to pipeline performance, GTM efficiency, and strategic decision-making. But data you can be confident in fuels smarter decisions and stronger ROI. See how accurate data can streamline operations, power automation, and unlock growth.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Effective Video Testimonials That Inspire Action
When you hear the word "testimonial," you might think of a dry, cookie-cutter quote from a customer extolling the virtues of your product or service. But video testimonials can be so much more.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Shape Your B2B Story
Shape your brand's story—or the market will do it for you. In How to Build a Standout Brand, brand master Nick Westergaard reveals how to shape and share your brand's story into an impactful, memorable message your market loves. All nine lessons of this Master Class are available now for PRO members.
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Upcoming Events
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AUG
7
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45 minutes | sponsored by StackAdapt
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AUG
14
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45 minutes | sponsored by Convertr
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AUG
15
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3 free live sessions | sponsored by Wrike
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AUG
21
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45 minutes | sponsored by Webflow
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SEP
12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase August 11!
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