Today's dose of marketing know-how.
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Together with email validation & deliverability platform
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Today's dose of marketing know-how | Wednesday, September 10, 2025
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👋 Hello, Marketer!
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If you've ever had to plan a party or event, you know how complex it can be. This is a shoutout to all event planners out there working hard to finish 2025 with strong, engaging marketing events—or even already working ahead on 2026 events. You're doing amazing work, and your event is going to go great!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Why B2B Brands Should Stop Selling—and Start Teaching
B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide.
Read more ➔
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COMMUNITY | POLL
Music has never been easier to create or share. Why haven't you released an album yet?
Why haven't you released any music yet? (Take the poll on LinkedIn.)
- Too complicated
- No one wants to hear me sing
- The band broke up
- I have—see the link below!
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SPONSORED
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Email Bounces Hurting ROI? How to Clean Lists & Boost Inbox Placement.
Bad email addresses waste spend and tank email deliverability. See how ZeroBounce One combines list validation with email warmup, inbox testing, and blacklist and DMARC monitoring so you can send emails with confidence.
Learn more ➔
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RESEARCH
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What Stops Marketers From Getting the Most Out of Data?
Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.
Check out the study findings ➔
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MARKETINGPROFS VIRTUAL EVENT
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Marketing Planning Friday Forum
As we approach the start of Q4, it's time to start thinking about planning for next year. Join us this Friday at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026—from AI to events to planning power moves.
Sign up here ➔
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VIDEO FROM THE ARCHIVES
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Empowering Sales Success: The Role of Marketing in Sales Enablement
Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Get Cited by Google's AI
Google's AI Summaries on SERPs are answering questions and reducing website visits. But those answers have to come from somewhere, right? Discover how to become Google's trusted source of information in your industry with Andy Crestodina's SEO and the Future of Content Discovery. Available now with PRO membership.
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PROFS PICK—SPONSORED
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Stop Bounces, Start Conversions, Strengthen ROI
For B2B marketers, email performance depends on data accuracy and deliverability. ZeroBounce ONE offers an all-in-one platform with real-time email validation, inbox placement testing, blacklist monitoring, and DMARC tools—all for a low monthly price. With 25,000 monthly credits that roll over, you keep your lists clean, reduce bounce rates, and ensure your emails reach the inbox. The result: stronger engagement, better ROI, and a safeguarded sender reputation. Take control of your email campaigns today—discover what ZeroBounce ONE can do for you.
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Upcoming Events
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SEP
10
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60 minutes | session 2 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
12
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3 free live sessions | sponsored by Cvent
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SEP
18
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60 minutes | sponsored by Goldcast
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SEP
25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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