Today's dose of marketing know-how.
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Together with email validation & deliverability platform
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Today's dose of marketing know-how | Friday, September 12, 2025
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👋 Hello, Marketer!
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Dreaming of your next getaway? Just planning a trip can sometimes boost your happiness. Do you have travel plans yet this year to rest and recharge? (Psst... we'll be in Boston this November for MarketingProfs B2B Forum—in case you like to plan personal trips off of work ones!)
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Four Things You Should Know About Email List Validation
You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation.
Read more ➔
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COMMUNITY | QUOTE
"The promises that work best are the promises that your prospect doesn't hear anybody else making...at a time when he really wished someone would."
—Great Leads: The Six Easiest Ways to Start Any Sales Message, by Michael Masterson and John Forde
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SPONSORED
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Email Bounces Hurting ROI? How to Clean Lists & Boost Inbox Placement.
Bad email addresses waste spend and tank email deliverability. See how ZeroBounce One combines list validation with email warmup, inbox testing, and blacklist and DMARC monitoring so you can send emails with confidence.
Learn more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, September 12, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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MARKETINGPROFS VIRTUAL EVENT
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Marketing Planning Friday Forum
As we approach the start of Q4, it's time to start thinking about planning for next year. Join us this Friday at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026—from AI to events to planning power moves.
Sign up here ➔
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VIDEO FROM THE ARCHIVES
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Effective B2B Email Strategies for the Win
Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Same Content. More Impact.
Having trouble keeping up with the constant demand for new content? You're not alone. Start to repurpose your content to get more marketing impact. Nick Westergaard shows you how in the Digital Brand Activation series. Available now to PRO members.
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PROFS PICK—SPONSORED
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Stop Bounces, Start Conversions, Strengthen ROI
For B2B marketers, email performance depends on data accuracy and deliverability. ZeroBounce ONE offers an all-in-one platform with real-time email validation, inbox placement testing, blacklist monitoring, and DMARC tools—all for a low monthly price. With 25,000 monthly credits that roll over, you keep your lists clean, reduce bounce rates, and ensure your emails reach the inbox. The result: stronger engagement, better ROI, and a safeguarded sender reputation. Take control of your email campaigns today—discover what ZeroBounce ONE can do for you.
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Upcoming Events
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SEP
12
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3 free live sessions | sponsored by Cvent
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SEP
17
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60 minutes | session 3 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
18
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60 minutes | sponsored by Goldcast
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SEP
25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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