Today's dose of marketing know-how.
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Together with Ortto, the marketing tool that scales with you
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Today's dose of marketing know-how | Wednesday, September 17, 2025
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👋 Hello, Marketer!
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I've been doing a lot of crossword puzzles lately. I love puzzles of any kind, really. But there's an unbeatable feeling to cozying up on the couch with a crossword, maybe some music and candles in the background, and just nerding out over figuring out random clues. I bet a lot of you sleuths agree!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content
B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success.
Read more ➔
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COMMUNITY | JOKE
Did you hear about the restaurant on the moon?
Great food. But no atmosphere!
—Join your fabulous peers for great food, new marketing ideas, and plenty of atmosphere at the amazing Omni Hotel in Boston for this year's B2B Forum.
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SPONSORED
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Stuck Optimizing Customer Experience? There's a Template for That!
Get industry-level templates for customer journey stages—all the way from nurture to retention and everything in between—along with step-by-step guidance on how to customize and make each template your own.
Access the free guide here ➔
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RESEARCH
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Are AI Tools Replacing Traditional Search Engines?
Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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A Practical Chat: How Marketing Teams Are Using AI + Video
AI is showing up in every aspect of marketing. But most teams are still figuring out how to make it useful day-to-day. Join this free webinar to learn how leading brands are rethinking their go-to-market motions using AI, video, and intelligent content workflows.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Unleashing the Power of Short-Form Video
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!
Tune in! ➔
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FOR MARKETINGPROFS PRO MEMBERS
Modern Email Marketing Essentials
That email you barely scanned before reading this one? Yeah they probably think you read every word. But that's not how email works these days. So what does work in email marketing? Find out at Modern Email Marketing Essentials, 10 sessions dedicated to better email marketing. Included with PRO.
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PROFS PICK—SPONSORED
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Solve the Challenge of Complex Customer Journeys
Marketers often struggle to move beyond siloed campaigns toward truly connected experiences. Ortto's Big Book of Journey Automations offers practical frameworks, expert tips, and more than 30 templates designed for every stage of the customer lifecycle—from nurture and onboarding to conversion and retention. You also get step-by-step guidance to adapt each template to your specific needs. Ortto's journey builder equips marketing teams to orchestrate personalized, timely customer journeys that boost engagement, drive conversions, and strengthen long-term retention, all while ensuring consistency and efficiency.
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Upcoming Events
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SEP
17
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60 minutes | session 3 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
18
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60 minutes | sponsored by Goldcast
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SEP
25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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