Today's dose of marketing know-how.
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Together with Ortto, the marketing tool that scales with you
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Today's dose of marketing know-how | Friday, September 19, 2025
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👋 Hello, Marketer!
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If you've been reading these blurbs for a while now, you've been along on my journey of becoming a yoga instructor in my life outside MarketingProfs. And I've learned how many of you are yogis! Well... you might notice we're doing yoga first thing on Day 2 of B2B Forum, and you might already know the instructor. See you there?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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A Framework for Getting Started With Customer Journey Mapping
Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I owe you money for the value I have gotten from my MarketingProfs membership. I've been at this for 25+ years and there is always something new to learn. Now, AI makes us all rookies again—credible, continuous, current learning is absolutely critical more than ever right now."
—PRO attendee, AI Prompting and Automation series. Sign up here.
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SPONSORED
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Stuck Optimizing Customer Experience? There's a Template for That!
Get industry-level templates for customer journey stages—all the way from nurture to retention and everything in between—along with step-by-step guidance on how to customize and make each template your own.
Access the free guide here ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, September 19, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture
Gone are the days of one-size-fits-all buyer journeys. Customers expect personalized content to meet their needs—and your nurture sequences have to keep up. In this free webinar, discover how to create content that feels personal and relevant throughout the funnel.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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B2B Marketers, the Customer Journey, and Sales
Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Audience Insights
Google Analytics 4 has AI-powered insights about your website visitors. Are you using them to guide your marketing? Discover how with The Modern Marketer's Guide to Google Analytics, a four-part workshop series with workbook. PRO member, watch now.
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PROFS PICK—SPONSORED
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Solve the Challenge of Complex Customer Journeys
Marketers often struggle to move beyond siloed campaigns toward truly connected experiences. Ortto's Big Book of Journey Automations offers practical frameworks, expert tips, and more than 30 templates designed for every stage of the customer lifecycle—from nurture and onboarding to conversion and retention. You also get step-by-step guidance to adapt each template to your specific needs. Ortto's journey builder equips marketing teams to orchestrate personalized, timely customer journeys that boost engagement, drive conversions, and strengthen long-term retention, all while ensuring consistency and efficiency.
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Upcoming Events
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SEP
24
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60 minutes | session 4 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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