Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Wednesday, September 24, 2025
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👋 Hello, Marketer!
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It's still a bit warmer in Wisconsin than you'd expect for fall, but I'm already daydreaming about all the different kinds of soup I want to make this fall and winter. Because even though soup season is technically year-round for an enthusiast like me, this time of year is when soup shines. Do you have a go-to soup?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Five UX Trends Every B2B Marketer Should Know
Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth.
Read more ➔
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COMMUNITY | POLL
National Coffee Day is Sept. 29 in the US. How do you plan to celebrate?
How will you celebrate National Coffee Day? (Take the poll on LinkedIn.)
- Triple espressos all day long
- Stop into the local cafe
- Starbies or bust for me
- I'll protest, and drink tea
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SPONSORED VIRTUAL EVENT
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Inside the Modern Marketing Data Stack 2026
Explore the key trends and technologies shaping the future of martech at this free virtual event featuring insights from marketing leaders. Learn how to navigate the impact of AI, data gravity, and privacy concerns—and get a clear, actionable road map for building a winning strategy.
Save your spot ➔
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RESEARCH
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More Concerned Than Excited: How Americans Feel About AI
A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center.
Check out the study findings ➔
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SPONSORED WEBINAR
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Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture
Gone are the days of one-size-fits-all buyer journeys. Customers expect personalized content to meet their needs—and your nurture sequences have to keep up. In this free webinar, discover how to create content that feels personal and relevant throughout the funnel.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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For Marketing Success, the Rx Is UX
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Can You Learn From Segmentation?
There are five major ways to segment your market. And each method will tell you something different about your audience! Discover the secrets hiding in your list. Check out Session 2 of Score, Plan, Convert: Demand Generation, a four-part mini-workshop hosted by Kenda Macdonald. Included with your PRO membership.
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PROFS PICK—SPONSORED
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Stop Guessing, Gain Clarity, Start Building Smarter
Marketers today face mounting complexity—fragmented tools, evolving privacy regulations, and constant pressure to prove impact. The Inside the Modern Marketing Data Stack 2026 event will provide a clear path forward by unveiling exclusive new research and the core forces reshaping martech. Gain an early look at what top-performing teams will be doing differently in the year ahead. You'll receive a practical road map to design a unified, future-ready stack that delivers measurable results. Don't miss this opportunity to reset your strategy for success—register now.
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Upcoming Events
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SEP
24
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60 minutes | session 4 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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SEP
25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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