Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Friday, September 26, 2025
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👋 Hello, Marketer!
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Happy Friday, friend! If you need any more encouragement to get into the fall vibes, perhaps try out some crafting this weekend to tap into your creative side. Felt or paper leaf banners, gourd decorating, thrift some clothes for a scarecrow. Or just throw on a sweater and brew up some yummy soup. Whatever you do, enjoy!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Email Marketing Developments in 2024 and Their Ripple Effects in 2025
Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.
Read more ➔
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COMMUNITY | QUOTE
"Humans are hardwired to crave the new and novel.... When people see the word new, it raises their expectations and they anticipate a pleasurable experience."
Using Behavioral Science in Marketing, by Nancy Harhut. See Nancy's new presentation, "10 Surprising Customer Behavior Triggers You'll Want to Steal," at this year's B2B Forum.
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SPONSORED VIRTUAL EVENT
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Inside the Modern Marketing Data Stack 2026
Explore the key trends and technologies shaping the future of martech at this free virtual event featuring insights from marketing leaders. Learn how to navigate the impact of AI, data gravity, and privacy concerns—and get a clear, actionable road map for building a winning strategy.
Save your spot ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, September 26, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED
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Write Better-Performing Subject Lines—Try This Tool
The subject line is the backbone of successful emails, ensuring they get opened. This must-bookmark tool makes writing high-performing subject lines simple. It gives you accurate open rate predictions for the subject lines you input—and suggests alternatives. Give it a try!
Test your subject line ➔
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VIDEO FROM THE ARCHIVES
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Navigating the Power of B2B Communication by Getting to the Point
This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Secrets to Customer Advocacy
Common stages of the customer journey include Awareness, Consideration, Purchase, Retention, and Advocacy. And that last one? It's the best—because it brings you more buyers. But if your customers are getting stuck on their journey, this Customer Journey Maps Master Class can help. In just 10 short lessons, you'll learn to move customers through those stages and become brand champions. PRO members like you get instant access.
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PROFS PICK—SPONSORED
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Stop Guessing, Gain Clarity, Start Building Smarter
Marketers today face mounting complexity—fragmented tools, evolving privacy regulations, and constant pressure to prove impact. The Inside the Modern Marketing Data Stack 2026 event will provide a clear path forward by unveiling exclusive new research and the core forces reshaping martech. Gain an early look at what top-performing teams will be doing differently in the year ahead. You'll receive a practical road map to design a unified, future-ready stack that delivers measurable results. Don't miss this opportunity to reset your strategy for success—register now.
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Upcoming Events
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OCT
8
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Six weekly sessions that will transform how you write
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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