Today's dose of marketing know-how.
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Together with visual communication platform
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Today's dose of marketing know-how | Wednesday, September 3, 2025
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👋 Hello, Marketer!
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September is typically hot and muggy where I live, but this year we're kicking it off with much more of an early fall vibe. Many of us are hoping to hold onto some hotter days for a while, but it is always fun to feel the first tinglings of the change of a season. Especially heading into my favorite season—fall!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Email Marketing Reliability vs. Social Media Uncertainty
As social platforms grow unstable, brands risk revenue and reach. Email marketing offers ROI, ownership, and long-term growth security. Explore practical steps to strengthen your audience connection.
Read more ➔
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COMMUNITY | JOKE
My boss said, "Dress for the job you want, not for the job you have."
So I went in as Batman.
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SPONSORED
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From Brand Strategy to Execution—All in One Place
Strategy and execution don't have to live in separate tools. Canva's brand strategy templates connect the planning stage with the work itself—whiteboard, presentations, social, videos, and more.
Get free templates ➔
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ARTICLE
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LinkedIn Is the Epicenter of B2B Marketing—Here's How to Reap Its Benefits
LinkedIn is the premier platform for B2B marketers to build visibility, personal brands, and sales opportunities. Discover how to grow reach and engage prospects effectively.
Read more ➔
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RESEARCH
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How Trust in Influencers Varies Among Generations
Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.
Check out the study findings ➔
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VIDEO FROM THE ARCHIVES
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Tips, Tricks, and Hacks for B2B Email Marketing Success
The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Successful Customer Journey Maps Have This One Thing in Common
Customer journey maps often fail because they're missing one key element: goals. Discover how to set business goals and customer experience goals, and how to use journey maps to reach those goals, in Customer Journey Maps for Marketers: Understand and Exceed Expectations, a Master Class hosted by Jeannie Walters. Free for PRO members.
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PROFS PICK—SPONSORED
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Struggling to keep content consistent while moving fast and scaling?
Marketers face constant pressure to produce more content across more channels—without sacrificing brand integrity or creative speed. Canva addresses that challenge with centralized brand kits, locked templates, and scalable permissions that keep every asset on-brand. Teams can streamline workflows, reduce tool sprawl, and collaborate in real-time to move projects from concept to delivery efficiently. Start scaling your content and boost productivity. See how it all works in this 6-minute demo. Learn more on Canva's marketing solution's page.
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