Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, November 22, 2025
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In This Issue
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ARTICLE
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How AI Is Reshaping the Modern Marketing Org
Discover how AI is reshaping marketing roles, automating routine work, and inspiring new team models that emphasize adaptability and creativity in an AI-powered world.
Read more ➔
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RESEARCH
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The State of AI Use Among Professional Writers
Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research.
Check out the study findings ➔
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ARTICLE
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Performance Branding: The Misalignment Between Brand and Performance Marketing
Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, November 21, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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How to Make Content Experimentation an Always-On, Low-Lift Part of Your Workflow
Discover how to streamline content production, scale experiments, automate optimization, and make your reporting actionable by building testing into your entire content creation workflow. Read more.
Read more ➔
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INFOGRAPHIC
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How SaaS Solution Preferences Are Evolving
Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research.
See the infographic ➔
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SPONSORED ARTICLE
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AEO Optimization Checklists: How to Make Your Press Releases More Visible
AI search tools are reshaping visibility. Learn how Answer Engine Optimization (AEO) helps your press releases get cited, summarized, and surfaced in ChatGPT and Gemini results.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
Simple Sells
Don't make your customers guess at your offer. With simple and transparent messaging, your buyers know exactly what they're getting (and whom they're getting it from). Simplify your marketing messages with Lesson 7 from How to Build a Standout Brand, streaming now for PRO members.
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