Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, November 8, 2025
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In This Issue
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ARTICLE
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You've Built It, Now Try Explaining It: Naming What Hasn't Before Existed
Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption.
Read more ➔
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INFOGRAPHIC
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The Publishers Cited Most by AI Chatbots
WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI chatbots/assistants, according to an analysis.
See the infographic ➔
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ARTICLE
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AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential
AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, November 7, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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Implementing ABM? Why a Customer Advisory Board Should Be Step One
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results.
Read more ➔
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RESEARCH
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How Will AI Impact Marketing and Ad Agency Headcount?
Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence.
Check out the study findings ➔
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SPONSORED ARTICLE
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Why Do Large Language Models (LLMs) Love Press Releases?
AI tools trust structured, factual content—and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
Welcome to the Club
How you set the mood in your welcome emails determines whether new readers will open future messages—impacting sales, of course. So make readers feel welcome! Discover how with session 3 of Demand Generation Working Webinar: Summer Series, hosted by Kenda Macdonald.
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Upcoming Events
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NOV
12
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Marketing Writing Bootcamp: AI closing session with Robert Rose
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NOV
13
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45 minutes | sponsored by Wrike
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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DEC
16
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45 minutes | sponsored by Notified
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