Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Today's dose of marketing know-how | Saturday, December 6, 2025
|
|
|
In This Issue
|
|
|
SPONSORED ARTICLE
|
|
The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster
Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact.
Read more ➔
|
|
|
RESEARCH
|
|
What Are the Attributes of Great Digital Ad Creative?
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.
Check out the study findings ➔
|
|
|
ARTICLE
|
|
From Flash to Function: How AI Is Powering PR and B2B Marketing Operations
PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling.
Read more ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, December 5, 2025: AI News and Views From the Past Two Weeks
Catch up on select AI news and developments from the past two weeks or so. Stay in the know.
Stay in the know ➔
|
|
|
ARTICLE
|
|
Five Shifts to Help B2B Marketers Stop Marketing Like a Machine
Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies.
Read more ➔
|
|
|
RESEARCH
|
|
How Often Should Brands Be Sending Messages?
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.
Check out the study findings ➔
|
|
|
INFOGRAPHIC
|
|
The State of 'Job Hugging' Among US Workers
Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six months, according to a recent survey.
See the infographic ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Segment Your List in 2026
There are five major ways to segment your market, and each method gives you different insights about your audience! Discover the secrets hiding in your list in Session 2 of Score, Plan, Convert: Demand Generation, a four-part mini-workshop hosted by Kenda Macdonald. Included with PRO membership.
|
| |
|
Upcoming Events
|
DEC
11
|
|
60 minutes | sponsored by Goldcast
|
| |
|
DEC
12
|
|
3 free live sessions | sponsored by ZoomInfo
|
| |
|
DEC
16
|
|
45 minutes | sponsored by Notified
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|