Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Today's dose of marketing know-how | Saturday, April 19, 2025
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips.
Read more ➔
|
|
|
INFOGRAPHIC
|
|
The Top Marketing and Sales LinkedIn Skills on the Rise
This infographic looks at the top 10 LinkedIn skills on the rise in the US for marketers, media and communications professionals, and salespeople.
See the infographic ➔
|
|
|
ARTICLE
|
|
Why CMOs Should Be Rethinking Their Martech Stacks
CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact.
Read more ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, April 18, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
|
|
|
ARTICLE
|
|
Why 'Mad Men' Ideas Still Work—and When They Fall Short
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures.
Read more ➔
|
|
|
SPONSORED REPORT
|
|
The Modern Marketing Data Stack
Overwhelmed by the explosion of digital marketing tools? Discover leading and up-and-coming martech tools for AI, engagement, analytics, and more in this free report. It clarifies what you need to know to get ahead in B2B marketing today.
Download the report ➔
|
|
|
RESEARCH
|
|
B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
Check out the study findings ➔
|
|
|
INFOGRAPHIC
|
|
How Much Time People Spend on the Most Popular Websites
How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist looked at Similarweb data from February 2025.
See the infographic ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Get Cited by Google's AI
Google's AI Summaries may keep people from visiting your website, but when you become Google's source for information, it can increase your traffic! Discover the secrets to being cited by Google in Andy Crestodina's SEO and the Future of Content Discovery. This 4-part workshop series is available now to PRO members.
|
| |
|
Upcoming Events
|
APR
23
|
|
Session 1 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
|
| |
|
APR
24
|
|
45-minute webinar | sponsored by Ortto
|
| |
|
APR
29
|
|
Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
|
| |
|
MAY
28
|
|
Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|