Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, April 26, 2025
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In This Issue
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ARTICLE
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Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up
B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors.
Read more ➔
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INFOGRAPHIC
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14 Tips for Creating Website Content That Works
How can you develop content for your business site that helps you accomplish your goals?
See the infographic ➔
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ARTICLE
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Four UX Fixes to Help You Boost Your SEO
Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, April 25, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search
AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses.
Read more ➔
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INFOGRAPHIC
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Tips for Succeeding With Remote Job Interviews
This infographic covers how to set yourself up for success when interviewing remotely for a job.
See the infographic ➔
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SPONSORED ARTICLE
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A Playbook for Optimizing Your Homepage Experience: Five Essential Elements
Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
What's a Micromap—and Why Do You Need It?
Customer journey maps help you craft content to move prospects closer to the sale. But what if they get stuck in the middle of their journey? Then you use micromaps, templated answers to unique customer inquiries. Jeannie Walters shares her micromapping strategies for increasing customer engagement and sales in Session 3 of B2B Content as CX, a four-part Working Webinar series. Available now to PRO members.
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Upcoming Events
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APR
29
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Free virtual conference | 12 marketing pros will coach you through their winning B2B strategies
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MAY
7
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Session 2 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
9
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3 free live sessions | sponsored by Canto
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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