Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, May 17, 2025
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In This Issue
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ARTICLE
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The Secret to B2B Event Success: The Virtual Sandwich Method
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events.
Read more ➔
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INFOGRAPHIC
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The Top Social Media Influencers by Industry
Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms.
See the infographic ➔
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ARTICLE
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The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential
Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.
Read more ➔
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RESEARCH
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The State of SEO Jobs: Hiring, Salary, and Skill Trends
What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required?
Check out the study findings ➔
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ARTICLE
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In B2B, It's Brand or Bust
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 16, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED ARTICLE
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AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.
Read more ➔
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INFOGRAPHIC
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Which US Jobs Are Using Generative AI the Most?
Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform.
See the infographic ➔
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