Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, May 31, 2025
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In This Issue
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ARTICLE
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AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era
Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results.
Read more ➔
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INFOGRAPHIC
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How to Be a Great Storyteller
This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great storyteller, advice for business storytelling, and five classic storytelling techniques.
See the infographic ➔
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ARTICLE
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The Psychology of FOMO and How Experiential Marketers Are Creating Can't-Miss Moments
Fear of missing out isn't a gimmick—it's a tool. Discover how brands can use it to create memorable, shareable, and in-demand live experiences.
Read more ➔
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RESEARCH
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The Creative Services Most (And Least) in Demand
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.
Check out the study findings ➔
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ARTICLE
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Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started
Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 30, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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RESEARCH
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How Market Researchers Are Using Generative AI
Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
A Day in the Life... of Your Buyer
How do your ideal prospects spend their days? Answer that, says Ardath Albee, and you'll have a deeper understanding of what your prospects want—and how you can help them get it. Discover more about the power of buyer personas in Building and Using B2B Buyer Personas to Grow Revenue, a four-part mini-workshop available now to PROs.
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Upcoming Events
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JUN
4
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Tune in for Session 2, with Laura Atkins, of our new 10-week series, Modern Email Marketing Essentials
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JUN
5
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60-minute webinar | sponsored by Goldcast
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JUN
13
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45-minute webinar | presented by Phoenix Harvey
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